It’s a simple fact of digital marketing life: Landing pages work. They’re more likely to drive conversions, they can help you nurture visitors into customers, they’re great ways to highlight new products, and more. As a veteran digital marketing agency, we’ve built tons of great landing pages for our clients in everything from SaaS to ecommerce and more.
What makes a great landing page?
Landing pages are a must-have feature for ecommerce businesses, as they can drive a significant amount of conversions and even sales—when properly used. Whether integrated with your paid search advertising or your email newsletter, follow these six ecommerce landing page best practices to skyrocket your conversion rate and marketing success.
A well-executed landing page effectively takes consumers who are interested in your products or services and converts them into leads for your business. Whether you’re looking to directly drive sales or simply to collect contact information to build out your email list, landing pages are an excellent tool for maximizing your lead generation efforts.
Many things in the business world revolve around the principle of sticking to what’s been tested and proven to work. But this is not always the case with marketing. Testing different marketing tactics is the only way that companies can continue to improve their reach. This is especially true for landing pages and web pages. Though many landing page design strategies have been proven to work for others, this does not necessarily mean that they will work best for all companies.