Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?
Pinterest has become the social media platform of choice for a variety of businesses, and especially in the ecommerce industry. With over 100 million active users – over 90% of whom use the site to plan out their purchases – Pinterest is an excellent channel through which to funnel traffic directly to your online store.
Are you having trouble with keyword research? You’re not alone. Businesses across all industries struggle with sourcing cost-effective keywords with high search volumes to drive traffic and boost SEO.
In the early days of SEO, link building—or the process of getting external sites to link to your content, thereby boosting your search rank—was king. However, over time it has developed a slightly different reputation due to misuse by sites designed solely for search engine crawling. Link building can—to be frank—sound like a scam, but it can be impactful when you do it right.
When it comes to ecommerce marketing, if you don’t have a strong digital presence, you won’t see success. It doesn’t matter how perfectly designed your store and website are if people can’t find you! That’s why it is essential to get your SEO working to the max. Below, we share four easy-to-follow ecommerce website SEO best practices that will see you off and on your way to success.
If you’ve invested time and resources into building a website, then it only makes sense to invest in promoting it. After all, what’s the point of having a website if it’s going to stay invisible? Search engine optimization consists of techniques used to improve your rank in search engines for certain keywords.
Search marketing can help you see immediate boosts in traffic, or it can be a quick way to spend your budget without seeing any conversions. The problem most marketers face when strategizing their paid advertising is that they think too big; real success with PPC comes from paying attention to the details. Need some search engine marketing tips to boost your effectiveness? Steer clear of these five common mistakes marketers make in their campaigns.