For marketers, finding innovative ways to reach and engage your audience is critical to success. High audience engagement with your content can boost social shares, extending your reach and driving brand awareness across new networks—which is why many marketers are incorporating native video into their content strategies.
Pinterest is the social network powerhouse that everyone is talking about—if they’re not already on the site browsing and pinning. More and more businesses are focusing their content marketing efforts on the platform, pinning blog posts, product pages, and other digital assets that appeal to Pinterest’s 100 million monthly active users. For ecommerce businesses especially, Pinterest provides the opportunity to promote high-quality visual content to a vast audience and convert leads into customers directly from the platform.
Welcome back, Twitter Card enthusiasts! This post is the second in our two-part series about using Twitter Cards to drive engagement and boost traffic to your website and blog. If you haven’t yet checked out the first part, we strongly recommend that you read it first before continuing with this post.
With 2016 around the corner, now is the perfect time to take a look at your current inbound marketing strategies and figure out how to tweak them to maximize results. To help you ring in the New Year, we’ve gathered eight hacks you can use to improve four critical aspects of your inbound marketing: content marketing, SEO, email marketing, and social media.
Marketers know that creating a strong social media presence for your business is crucial to generating leads, interacting with customers, and driving sales. In fact, 83% of marketers indicate that social media is important for their business, which could be because social media has a 100% higher lead-to-close rate than outbound marketing.
With over 380 million members, LinkedIn is a powerful content distribution channel for B2B marketers looking to target a large professional network. Out of 2,000 B2B marketers surveyed, 94 percent use LinkedIn to distribute content. But what can a marketer do to make sure they’re getting the most out of that content? We’ve listed five tips below that will help B2B marketers optimize their LinkedIn content to drive traffic and follower engagement, and increase lead generation.