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5 Creative Ways to Use Facebook and Twitter Native Video to Connect With Followers

For marketers, finding innovative ways to reach and engage your audience is critical to success. High audience engagement with your content can boost social shares, extending your reach and driving brand awareness across new networks—which is why many marketers are incorporating native video into their content strategies.

Pinning is Winning: 7 Astounding Pinterest Ecommerce Statistics

Pinterest is the social network powerhouse that everyone is talking about—if they’re not already on the site browsing and pinning.  More and more businesses are focusing their content marketing efforts on the platform, pinning blog posts, product pages, and other digital assets that appeal to Pinterest’s 100 million monthly active users. For ecommerce businesses especially, Pinterest provides the opportunity to promote high-quality visual content to a vast audience and convert leads into customers directly from the platform.

Decode Your Dashboard: Twitter Card Analytics

Welcome back, Twitter Card enthusiasts! This post is the second in our two-part series about using Twitter Cards to drive engagement and boost traffic to your website and blog. If you haven’t yet checked out the first part, we strongly recommend that you read it first before continuing with this post.

8 Inbound Marketing Hacks For a Fantastic 2016

With 2016 around the corner, now is the perfect time to take a look at your current inbound marketing strategies and figure out how to tweak them to maximize results. To help you ring in the New Year, we’ve gathered eight hacks you can use to improve four critical aspects of your inbound marketing: content marketing, SEO, email marketing, and social media.

3 Ways to Scale Your Social Media Efforts

Marketers know that creating a strong social media presence for your business is crucial to generating leads, interacting with customers, and driving sales. In fact, 83% of marketers indicate that social media is important for their business, which could be because social media has a 100% higher lead-to-close rate than outbound marketing.

The Low-Down on Twitter Cards (+ How to Add One to Your Site)

What if you could turn all Twitter shares of your content links into rich media experiences that will attract users and drive traffic to your website? Well, with Twitter Cards, you can. We give you the low-down on what exactly they are and how to add them to your site, below.

Twitter Polls: What They Are and How Your Business Can Use Them

Twitter recently announced the release of its new Polls feature, which allows you to create polls to gather feedback directly on the platform.

3 Ways B2B Companies Can Benefit From Twitter Advertising

B2B companies often write off Twitter as a tool best left for B2C businesses. However, Twitter can be valuable to B2B brands as a platform through which to advertise their products and services, and when used creatively, can even generate new leads and customers.

Optimizing LinkedIn Content for B2B Marketers [5 Tips]

With over 380 million members, LinkedIn is a powerful content distribution channel for B2B marketers looking to target a large professional network. Out of 2,000 B2B marketers surveyed, 94 percent use LinkedIn to distribute content. But what can a marketer do to make sure they’re getting the most out of that content?  We’ve listed five tips below that will help B2B marketers optimize their LinkedIn content to drive traffic and follower engagement, and increase lead generation.

Why Your Business Should Be Using LinkedIn’s Lead Accelerator

LinkedIn is one of the most powerful content distribution channels for B2B marketers, but if you’re not taking advantage of their Lead Accelerator offering, you’re missing out on a huge opportunity to market to your target audience in a whole new way.

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