When it comes to B2B, LinkedIn has become the social media network of choice. It provides a great medium in which companies can not only talk about themselves but also a means in which they can connect with others and participate in conversations about their industry. If you are a B2B company, you need to make sure that you have a strong presence on LinkedIn and that you are actively engaging on it. Should you be a bit in the dark about how to go about developing a b2b social media marketing strategy for LinkedIn, then don’t worry; we will explain how you can use it to grow your business.
Your business has a lot of faces. Your website, your blog, your customer service department, and even your staff all represent your company. The thing that can have the most impact on your online reputation, however, is social media. We have seen social media marketing rise from a fun little “hobby” in the world of advertising to a full blown, essential piece of any business. It has become the preferred way for consumers to interact with a business and is the face that they see on the day to day basis. Let’s take a look at just how your approach to social media marketing effects your reputation online.
Chances are good that if you are a business that is using social media in its inbound marketing strategy that you have multiple social media channels that you maintain. Facebook at this point is almost a given and Twitter is certainly becoming more prevalent, but using other sites like LinkedIn, Pinterest, and Google+ are also incredibly important in today’s marketing. Managing all of these various sites can become rather cumbersome and monitoring their individual analytics can also be time consuming. Luckily, as social media sites have grown, so too has the number of tools available to help you handle them. What is even better is that most of them are either free or relatively inexpensive. For those who are interested in them, here are some of the best tools to help guide your social media marketing strategy.
Most businesses don’t realize this, but the majority of consumers would actually prefer to interact with a brand over social media pages rather than its website. That is because businesses are far more welcoming on social media, appearing less like a faceless conglomeration and more like a group of people working to create products or offer services that they love. Consumers feel like more open to ask questions on social media, and find it easier to either sing a business’s praise or offer it (hopefully) constructive criticism. For companies that are looking to get into the social media arena, and those that are in it already but haven’t really seen any success, it is good to establish realistic, attainable goals for how your social media channels will drive your business. They should be aware that it will take time in order to accomplish these goals, along with a bit of patience. Once the social media ball has started rolling, however, it will only continue to gain momentum. A social media marketing company is a great way for businesses to get that ball rolling.
There is an old marketing phrase that still rings true today: advertise where your customers are. It is a pretty simple concept, and may seem like common sense for most, but it still can be forgotten from time to time. Today people aren’t just in their own physical location, they are also online, so naturally that is where businesses have moved their marketing efforts. The internet is a vast wilderness, however, and every person tends to travel in a different part of it. There is one place that just about everybody congregates in, and that is Facebook. According to Hubspot, one in every seven minutes spent online is actually spent on Facebook, and there are nearly a billion active accounts on the social media site. Put simply, Facebook is the online destination, and if you aren’t using Facebook for marketing, then you are essentially leaving money on the table.
Recently, Lab42 did some research into people’s web preferences and discovered that just over half of those polled preferred a Facebook business page over its webpage. This statistic is very telling, showing just how popular social media has become as well as how important it is for businesses to get more serious about Facebook. In order to help your businesses with this, we will take a look at how to use custom tabs in order to make the most of your Facebook business page.
The great thing about any form of online marketing is that it produces a lot of data that is easily quantifiable. When it comes to social media for small business there are a number of metrics that you need to pay attention to. Before you even go forward with your social media marketing strategy you need to have firm goals in place for your social media metrics. These are the needles that your business has to move in order succeed.
As you know are doubt aware of, Twitter is one of the fastest growing marketing tools there is. However, since using Twitter for marketing is a relatively new practice, there is a lot debate about the best ways to use it effectively. In order to make it easier for you, we have broken it down into a few helpful tips.
While there has been a lot of talk about how social media is a great way to generate new leads for a B2C company, there significantly less attention paid to how social media helps with B2B marketing. This is unfortunate because social media is a great way for your business to appeal to other businesses. With that in mind, we have collected a number of tips that will help your B2B social media marketing strategy be more effective.
There are a number of unique challenges that come with using Facebook as a marketing tool. Facebook brings businesses much closer to their customers than they may be used to. This can make it hard when it comes to what type of content you should put on your page. The benefits of Facebook, being inexpensive and effective, make it a force that cannot be ignored, however. Having a Facebook Marketing Strategy is imperative to your business’ social media success. A strong strategy will outline what types of Facebook content you need and when you should post it. Here we will outline how to go about creating a strategy, as well as content, for your Facebook page.