Twitter Polls: What They Are and How Your Business Can Use Them

November 4, 2015 Rachel Riley

Twitter recently announced the release of its new Polls feature, which allows you to create polls to gather feedback directly on the platform.

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Any twitter user can participate in as many polls as they’d like, and their answers are never shared publicly—however, polls on Twitter aren’t an entirely new feature.

Twitter users have been informally polling using retweets as “agree” and favorites as “disagree,” or vice versa, since its inception. But the site’s Poll feature now does this natively, allowing you to create 2-option polls and open them to all Twitter users for 24 hours.

Polls are a great way to get the Twitter-using public’s opinion on literally anything, and can also be used cleverly to improve your business. Below, we show you 3 ways your business can start taking advantage of Twitter polls.

Gather data and opinions

Twitter polls are a quick and easy way to assess public preference on a topic and can be used to bolster your content. You can even embed polls into your content to instantly gather data from those reading and entice them to come back to learn the outcome. Once the poll closes, readers will still see the final results within your content, further enriching your post.

Get feedback on preferred content types and topics

Wondering if you’ll get more engagement via an infographic or video? Set up a Twitter poll! Instead of spending time digging through analytics to assess the types of content your audience prefers, you can simply create a Twitter poll and ask them directly.

Product evaluation

Instead of mailing or emailing surveys to your customers asking for product feedback you’ll likely never receive, you can open a Twitter poll to reach customers where they prefer to spend their time. Use the poll to test hypotheses or see if they even use a specific product feature, but remember that your poll is limited to two options. Some question format examples you might want to use include:

  • Is X valuable to you? Yes or No
  • Which product feature do you use more regularly? X or X
  • What new product feature would you most like to see? X or X

Public opinion on Twitter polls is still up in the air (perhaps that could be the subject of your first poll!) so don’t be afraid to get creative and have fun with them. You might even become the newest Twitter trendsetter.

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