This is perhaps one of the most ageless bits of marketing wisdom: know who you are selling to. Business owners and marketers have been saying for as long as they have been around, and it is just as relevant today as it was 50+ years ago. When you create content that is meant to sell to your brand, this classic saying rings all the more true. There are many different types of content on the internet now and they all have to feel distinct and relevant to your potential clients. Moreover, they have to be written in a way that they don’t feel awkward or jarring to the intended reader. Let’s take a moment to discuss the importance of knowing you target audience in regards to your content marketing strategy.
Why Knowing Your Target Audience is Important in Content Creation
While some forms of online content are written as announcements (i.e. web page content and press releases), others are written as discussions with their intended audience. Blogs and social media are such forms of content. They take a more conversational approach and often directly acknowledge the reader. If these types of content are regarded as “talking” to a specific type of reader then naturally it becomes important to know who you are talking to. That way, your target audience doesn’t feel that they are hearing a conversation that they are not really a part of and will therefore stick around and read your content.
What to Know About Your Target Audience and How it Effects Content
Your content marketing strategy, like any other marketing strategy, starts by figuring out what you target demographic is. This may seem obvious, but often businesses don’t get specific enough with a target demographic. It’s good to know the basics like age group, gender, income level, and other essential factors, but do you know where they shop online or get most of their news?
Once you have a clear understanding of your target audience, you need to decide what type of “voice” the content needs to have. If you have a younger, trendier target demographic, then you will probably want your content to be a bit more casual. If you are a B2B then you will want to be more formal (although in some industries this may not necessarily be the case). Don’t think that a generic “voice” will work for all types of demographics.
Should you need help with your content marketing strategy then please consult the professionals at SevenAtoms. We can be reached by filling out our contact page.
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