Understanding Google Analytics

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Google Analytics can be a valuable tool that can help you gain a better understanding of fluctuating patterns in your website traffic. Once you know how to monitor changes in your traffic and page views, you can find ways to boost your SEO strategy, increase you site visits, and raise your conversion rate (the rate of new visitors who eventually become buyers).

A firm like Seven Atoms can help control the online component of your business strategy so you don’t have to. But if you’d like to tackle e-marketing and web development by yourself, at least at first, make sure you’re getting the most out of Google Analytics.

First, enter the site using this address: http://www.google.com/analytics and log in to your account with your user name and password. If you go to the “dashboard”, you’ll see a line graph with blue dots representing the number of visitors to your site each day. Just under the line graph, you’ll see a section called “site usage” that shows how many people are visiting, how many pages they view during each visit, how long they stay and what percentage of them are new visitors.

A few other reports that you may find useful include “traffic sources” and “keywords”. The traffic sources report can tell you where your visitors are coming from, which can help you tighten your backlinks. And the “keywords” report can show you which keywords are bringing users to your site from search engines. These are just a few of the reports that can show you who’s visiting your site, what they’re looking for, where they’re coming from, and how they move around in the site once they arrive. Each of these metrics can help you improve overall visitor experience and hone your strategy to reach a larger online audience.

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Image courtesy: Kinologik

Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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