To raise your rankings on popular, widely indexed search engines like Google, you’ll need to improve your content, increase your backlinks across the web, and encourage visitors to click on your site, stay, read, enjoy and return. The fastest route to better SEO is via higher traffic. But beyond quality content and backlinks, what can you do to drive more people to your site?
First, get help. Contact established digital marketing firms that can help you review your current campaign and expand your web presence in the fastest and most cost effective way. A firm like SevenAtoms can help you gain a better understanding of your target audience, and once you know your market, you can focus your efforts on attracting potential readers and buyers.
Next, choose the right media for your target market. Social media sites like Facebook, Twitter and LinkedIn can draw followers, but there are plenty of other media channels you’ll also need to explore. Create videos that you can post on YouTube and share with video website communities. Take advantage of social media bookmarking sites like Stumble Upon, Digg, and Delicious. Sign up for Google Alerts and Google Reader so you can find out about new blogs dealing with your subject area. Once you know these blogs are out there, start commenting and join communities buzzing with potential readers and followers.
New media streams appear quickly, and your competitors are always out there taking advantage of opportunities as they arise. Don’t be left behind. For example, both Twitter and Google Plus have just launched business page features similar to those available on Facebook. Find out more these platforms and how to use them by contacting SevenAtoms and arranging a consultation.
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