The first step to successful social media marketing involves clarifying the definition of success. So how exactly does social media contribute to your overall marketing strategy? The answer lies in three primary channels: 1. Attention 2. Attention and 3. Attention. We can call these the three A’s. Go ahead and write that down. (I hope you’re taking notes.)
If increased attention is the primary aim of a social media campaign (and it is), we can measure results by looking at elevated search engine rankings, increased retweets, increased website page views, and the growth of a company’s Facebook fan base. At the heart of each of these lies the urge to view, share, and return to a site, and the tricks and tips that generate this urge have been with us since long before the internet age.
Consider the infographic. We humans like looking at interesting, informative, and changing things. Charts, colored maps, and creative graphs are dynamic—they suggest a sense of inconstancy and motion. And they present abstract and numerical information in ways that are not only clear, but compelling. The right infographic can be a great way to underscore the points of an argument and it can also bring forth the underlying drama in otherwise flat facts and trends. In other words, drama + clarification + visual appeal can add up to a powerful attention magnet.
It’s one thing to illustrate a point. Visuals, as we know, are a key element of any appealing website. But an infographic offers a specific type of visual appeal that can lend focus to marketing messages and add meaning and counterbalance to text, photos, and elements of design. For guidance with site content development, including the use of infographics and text, contact the social media experts at SevenAtoms. Make the most of every opportunity to raise your online impact.
