When it comes to B2B, LinkedIn has become the social media network of choice. It provides a great medium in which companies can not only talk about themselves but also a means in which they can connect with others and participate in conversations about their industry. If you are a B2B company, you need to make sure that you have a strong presence on LinkedIn and that you are actively engaging on it. Should you be a bit in the dark about how to go about developing a b2b social media marketing strategy for LinkedIn, then don’t worry; we will explain how you can use it to grow your business.
What You Can Do On LinkedIn
There are a number of ways in which LinkedIn can help your marketing effort. Here is a list of some of the main ways you can promote your brand on it.
- Branding. The information that you give on LinkedIn is given much more weight than information through other sources. Use LinkedIn to go into detail about your business, your corporate culture, and the people who help keep things running.
- SEO. Connecting your LinkedIn profile to your blog and website will help both in terms of SEO. Also, both Bing as well as Google heavily factor in information given on LinkedIn, pushing that content to the top when someone does a search under your company’s name.
- Making You the Authority. Creating and managing groups on LinkedIn that relate to your industry is a great means in which to establish yourself as a leader. Contributing to related groups and chiming in on industry trends also helps to show you as a strong voice in your field.
- Tools. LinkedIn offers a variety of tools to help you find leads and grow your business. You can host polls to learn more about your customer base or use LinkedIn to help come up with lists of potential leads.
For more information on using LinkedIn for B2B social media marketing, contact us here at SevenAtoms. We can be reached at (925) 566-6969 or by going to our contact page.
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