Using Press Release Marketing as an Organic Link Building Tactic

Table of Contents

LinkBuildingEveryone knows that if you need to get the word out on a new product or service then Press Releases are a great tool to accomplish this. What is not so well known is the secondary benefit that comes with issuing a press release: creating organic backlinks. If your business is on the fence on whether or not to used press release marketing, then you should strongly consider this little known fact as a strong endorsement to take the plunge into using press releases. They are one of the best ways to encourage organic link building and increase your websites SEO.

Why Go Backlink

So how does a press release result in more organic backlinks? Quite simply, by releasing this important information about your business, you are encouraging news websites, blogs, and other types of online media to report this news. In doing so they need to reference the press release that you have posted, which means that they will need to create a link to it. Even if you are distributing these press releases to these news sources, they will need to create a link to your website for their readers to follow for further information. This creates more roads into your website, resulting in more leads for you.

The SEO Factor

Another great benefit to the backlinks that are created to a press release is that it increases your websites SEO. Having a number of links from reputable news sources to your site makes it more appealing to web crawlers and therefore increases your overall ranking with search engines. This means you will have a greater presence on search engines and therefore more leads coming to you through that online avenue.

If you need more information on press release marketing, then feel free to contact the professionals at SevenAtoms. We can be reached at (925) 566-6969 or by visiting our contact page.


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

Harness The Full Power Of Digital Marketing

Scroll to Top