Using Social Media for a Successful Product Launch

Social media is so much more than having a Facebook page. In the past few years, social media has led to finding new marketing techniques while keeping your business in the loop with what your current client likes and dislikes. If you’re launching a new product, here are a few tips that might help your social media campaign be more successful.

1. E-mail Marketing

   E-mail marketing isn’t a new concept, and it’s complementary with social media.  E-mail offers a fantastic way to provide specialized content directly to people whom you’ve already built relationships with. Know your clients, and know what kind of offers will help entice them to read your newsletters. By offering sneak peeks to your customers, or even an early launch of the product you are nurturing your existing relationship. Perks like these will help build trust with your clients and excitement for your upcoming product.

   As you plan your e-mail campaign, make every message shareable.  Include “Like” and “Tweet” buttons, make sure that there’s a “Forward to a Friend” feature.  This extends your email reach to a wider audience of prospects.  Invite e-mail subscribers to connect with you on your social networks.  Include links to your Facebook, Twitter, and LinkedIn pages – and give them reasons WHY they should join you somewhere other than email.  If you let your e-mail customers know that you’ll be engaging with your Twitter fans at a certain time about their new product, they’re more likely to be part of both worlds.

2. Online Advertising

   By using online advertising tools, you can get to a specific audience. Using tools like Google Adwords (and other PPC services) can help boost awareness of your product and help new clients find you. Do your research and figure out how to differentiate your product from something similar on the market. Use social media networks such as Facebook and Twitter for advertising. Watch what’s ‘trending’ on these sites to get an idea of where your clients interests lie (in relation to your product, not what the latest media scandal is). If you use these tools to your advantage, you can gain some new clients while building your social media presence.

3. Social Networking

   If your product is ready for release, it’s time to inform your current customers by updating your existing social media networks. Remember to monitor your customer feedback, and watch for responses about your new product.  Keep your lines of communication going and stay involved in any conversation about your product.

   Don’t just rely on people to ‘friend’ you. Create relationships with people and businesses that have a strong following related to your target market. Offer your products for them to try out and review. This type of relationship can lead to valuable opportunities.

   Social networking is so much more than just a status update. By using different mediums such as videos or podcasts, you’re giving your clients a window to your company and its products. By giving a ‘face’ to the business, people will feel more confident buying from you; making them excited about your new products.

   Utilize geo-location tools like Foursquare or Gowalla. Encourage customers to use these tools by offering special promotions and deals if they go into your physical store. Bridging the gap between online marketing and your physical store is encouraging sales and can help build hype about a new product.

   Reach a new market with sites like Groupon or Living Social. These sites introduce your product and give clients an extra incentive to purchase it.

4. Blogging

   Within the past five years, blogging has grown tremendously. When blogging it’s important that you understand the blog, the audience, and it’s content before sharing information. Find active bloggers that you know, or bloggers that have an audience in your target market. See if it makes sense to offer your product to the blogger for a review. Give them an opportunity to showcase your product, and by treating them with respect, you’ll be building even more avenues to showcase later products to your target markets.If you decide to do your own blog, make sure that it’s SEO friendly. Use specific key words that your potential customers are likely to search for. Use visuals like videos and photos to make your blog look appealing to someone who is new to your site.

5. Online Retail Sites

   Advertising and investing with well known sites like Amazon or eBay will place your product in an environment searched frequently by people who are looking to buy. This can provide buyers with the peace of mind that they’re buying from a known and trusted site.                                          

It takes a lot to lead a successful Social Media Marketing campaign, and that’s why SevenAtoms came around. We want you to feel confident in your social media presence, and we hope to give you exactly what you’re looking for.  By giving you current blogs, newsletters, and status feeds we know that we can satisfy your company’s needs with open communication and practical planning.  By providing a month to month service, this allows you to test us out without a long term obligation.  For more information, please
view our solutions page, and feel free to contact us with any questions – or even give us a call at 925.272.8667