Using Social Media for B2B Marketing

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When people think about social media marketing, many focus on the idea of business to customer marketing.  However, there’s a whole other level of social marketing – business to business.

Companies are just starting to discover the full potential of social media marketing and what it can do.  A business can save time and money gaining real time market feedback, and even gain new ideas for products or services.  At this stage, there’s a lot of room for growth and change – then again, social media is always growing and changing.

There’s a lot to be excited about as we look into B2B social marketing.  We’re just learning how powerful it can be.  Currently, a lot of businesses only use social media marketing for basic advertisement, but some companies are starting to utilize and engage tools like video to create constructive conversations between businesses.

Social media provides an outlet for displaying who your company is; creating a personality and ‘human feel’ beyond just broadcasting your business.  Having an active blog with posts that highlight your company’s expertise is going to help you stand out from the crowd.

Everyone knows that social media is a great tool for communication, but not everyone realizes they can use it as a research tool.  B2B marketing is different than B2C marketing.  Your audience is narrower, so the use of your social media should be more focused to the perspective audience. If you’re trying to partner up with a larger corporation, follow their social networks and learn their customers.  Follow keywords related to businesses you want to sell to, and this can help open your eyes to new trends and help you design new plans for potential clients.  By following social networking, you can learn more about what the business and their customers value.

Don’t underestimate how much information is on the internet.  By creating a strong social presence, it’s easier for potential partners, clients, and businesses to find you.  It’s about finding a way to stand out to your clients, and with social media this goal should be easily attainable.

Basically, with B2B social media marketing, you need to have a goal and find a way to achieve it.  By using SevenAtoms you will be able to create a custom plan to market yourself to other businesses and customers – we will look at your goals and make a plan. You know your company best, and together we will find the best tools to showcase what your company’s main focus is.  We’ll figure out which tools are best suited for your company to reach your target audience while showing potential buyers that they are buying from a business they can trust and relate to – not just a company logo.


Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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