With the increasing popularity of such content formats as infographics and videos, it’s clear that visual content marketing is not just a trend but an effective strategy that businesses can use to engage and convert audiences. Recently, HubSpot came out with a post featuring some amazing statistics surrounding visual content—and we’ve pulled the three we found most compelling to share with you.
Below, check out three top statistics about visual content marketing you need to know about, including tips on how to use this knowledge to your advantage this year.
3 Jaw-Dropping Visual Content Marketing Statistics
Statistic #1: Posts that include visual content are more than 40x more likely to be shared across social media than those without.
Your Strategy: If you’re looking to extend the reach of your social media content, adding visual assets to your posts is a no-brainer. If your business is on Twitter, try adding Twitter Cards to your website to turn shares of links to your blog posts and site content into rich media experiences. We added Twitter Cards to our own site last year and have seen improved audience engagement and increased social shares, which is a huge win seeing as implementing them is as easy as adding a few lines of code to your website.
Statistic #2: When paired with images, people remember 65% of the information a piece of content contains three days after seeing it. However, if that same information is relayed to them orally and without an image, they can only remember 10% of it after three days.
Your Strategy: This statistic is hugely important. The addition of a single relevant image to your text content can hugely improve visitor retention of your message and awareness of your brand. But consider this—while an image may be worth a thousand words (as the old adage goes) one minute of video is worth 8 million. Try incorporating video content into your marketing strategy this year to improve brand awareness as well as audience engagement with your efforts. Check out our previous blog post on leveraging native video creatively for more tips.
Statistic #3: Of the content creators surveyed, 73% are prioritizing creating more engaging content this year, while a little more than half plan to prioritize creating visual content.
Your Strategy: The purpose of us sharing this stat is to instill a sense of urgency in you, the readers. Visual content is more effective at attracting eyes, engaging viewers, and converting them into leads and more and more companies are catching on to this. Now that you are chock full of helpful data and well ahead of the rest of the game, put your knowledge to good use and start developing visual content!