With the New Year comes a new business plan and along with it a new approach to marketing. If you have yet to embrace in inbound marketing then you should make 2013 your year to do so. Just about everything that is a part of inbound marketing is on the rise and will continue to grow in popularity until you can’t help but embrace it. Twitter is still steadily picking up followers and Pinterest is growing at exponentially. YouTube channels are expected to develop into a hotter commodity this year and blogs are becoming an essential piece of every website. Like with all things, it is better to be a leader than a follower, so you should do your business a favor and come up with an inbound marketing strategy immediately.
Aside from the fact that January is the time to make new resolutions and plan for the year ahead, there are some more specific reasons why you should develop an inbound marketing strategy now. This past holiday season saw the greatest influx of mobile devices ever, with 17.5 million devices going online on Christmas Day alone. Consumers are wholeheartedly embracing mobile platforms and will, as a result, become more involved with social media, blogging, and other forms of inbound marketing.
On top of the rise of mobile is the rise of social bookmarking sites like the aforementioned Pinterest. Such sites are redefining how people shop online, creating an entirely new experience for consumers, and if you aren’t going to be an early adopter of this platform then you will find it harder to break in later.
As mobile devices increase, so does the importance of location based marketing. Yelp and Foursquare are continuing to be evolve as heavy influencers of peoples shopping habits, so if you have a brick and mortar location then you will need to ensure that you have a strong, positive following on these channels. The sooner you embrace these marketing channels, the more positive an influence they will have.
Should you need help getting started with your social inbound marketing strategy, then get in touch with us here at SevenAtoms by calling (925) 566-6969.