What Questions Should You Ask your Potential Inbound Marketing Consultant?

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inbound marketing consultantDo you need assistance in carrying out your inbound marketing strategies for your business? Perhaps an experienced inbound marketing consultant can help you out. Times are getting tough and sometimes you just don’t have time to develop essential business factors such as marketing. If you are debating on this decision, let’s go through a few questions that may be beneficial for asking your potential inbound marketing consultant:

What is your experience in the field, and what have you done to other businesses to make them grow their online presence? It is crucial that the inbound marketing consultant have tremendous successful experiences with marketing. It would be important to take a look at his or her marketing portfolio and see what he or she has done for previous clients. Before hiring a consultant, you want to ensure that he or she is experienced and well-versed in all existing and up-and-coming marketing strategies.

What strategies would be most effective to market my business? Every business is different, and using different inbound marketing strategies is common for businesses. You should sit down with your potential consultant and make sure he or she understands what your business does, and suggests strategies that will be pertinent to your business. Sometimes not all the strategies are relevant to your business, so ensure that all recommended strategies have a purpose behind it.

How will you generate high quality business leads? The purpose behind an inbound marketing strategy is to ultimately attract better leads to your business. By “better” we mean leads who are more likely to convert. Your major goal when sitting down with your potential consultant is to discuss your vision and ensure that the marketing strategies are done so to match it. Be completely clear with your consultant, as your businesses’ future may be in his or her hands.

Hiring an inbound marketing consultant can be a time-consuming job but it may well be worth it when you don’t have to spend so much time on your marketing efforts.


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Author Bio

Andy Beohar

Andy Beohar

Andy Beohar is VP of SevenAtoms, a Google and HubSpot certified agency in San Francisco. Andy develops and manages ROI-positive inbound and paid marketing campaigns for B2B & Tech companies. Connect with Andy on LinkedIn or Twitter.

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