What the Internet Can’t Do for Your Business (Part 2)

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As amazing as it is, the internet can’t do the following things (Not yet anyway):

1.

The internet can’t tell us who our customers are. All it can do is provide raw data about who visits our site, and tell us how businesses similar to ours have succeeded or failed in the past. But the internet can’t tell a restaurateur why she developed a passion for food in the first place, and it can’t tell her how to attract and retain the kind of customers who will keep her passion alive.

2.

The internet can’t make friends for us. Social skills are still social skills. People respond well to warm, personal contact; They don’t respond quite as well to bossy, spammy digital messages full of exclamation points. Chances are, they never will.

3.

The internet can’t do actual work for us. Events must still be thoughtfully planned. Advertisements must be artfully designed. Meetings must be made and kept. Those who wake up early and head into the first glow of dawn to lay their actual hands on actual work are the ones who are the best poised to make the most of every hour throughout the day.

4.

The internet can’t make decisions for us. It can present us with options. It can present us with data. But it can’t tell us what to do. And it can’t take responsibility for our choices after we’ve made them and are left to deal with the consequences. The biggest and most difficult decisions are still the ones we’re likely to face alone.

Image by:“Rosaura Ochoa”

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