We are fast approaching the point in which having a solid inbound marketing strategy isn’t so much a luxury as it is a necessity, if we haven’t crossed that point already. As more consumers are turning to the internet, either to shop online or to research the products they are thinking of purchasing from brick-and-mortar stores, it becomes ever more important for a business to have a strong online presence. Because of this inbound marketing has grown by leaps and bounds these past few years. There are two main channels that are propelling this growth and that are essential to any companies inbound marketing strategies, blogging and social media. Let’s take a look at how they are making inbound marketing so important.
The Rise of Social Media
Unless you have been living under a rock, you are probably well aware of the rise of social media. Facebook has just hit over a billion active users, and Twitter is seeing incredible growth, not to mention the new kid on the block, Pinterest, which is blowing up like Fourth of July fireworks. As these sites grow, so too does consumer’s desire to interact with brands on them. In a study done by Lab42, it was revealed that people generally prefer interacting with a brands social media page over its website. This means that if you are promoting your brand through social media you are missing out on a lot of potential customers.
The Unstoppable Blog
According to HubSpot, the percent of internet users who check out blogs has grown steadily over the past decade. At this point in time, roughly 60% of internet users visit at least one blog a day. Blogs have been embraced by many businesses, and have become an essential part of increasing SEO and gaining prominence on the web. If you already have a blog for your business, it is important that you do and that you update it regularly with great content.
There are many ways in which you can develop your inbound marketing strategies. If you need help doing it, then turn to SevenAtoms. We can be reached at (925) 566-6969 or by visiting our contact page.
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