PPC advertising is a powerful platform for delivering targeted traffic right to your site. However, PPC campaign management involves lot of moving parts that require technical knowledge and experience to effectively implement. If you want to get the most out of your PPC campaigns, you may want to consider outsourcing your campaign management to a PPC agency.
Here are just a few reasons why it’s often better to hire an agency to manage your PPC ad campaigns rather than try to DIY it:
1. You may end up spending more money on making beginner mistakes.
Many brands may be hesitant to hire a PPC agency to handle their ad campaigns because of the up-front investment. However, the truth is that you may very well end up spending more money if you don’t. If you don’t know how to set up your account correctly, or effectively track your campaigns, you could end up wasting more money than you’d spend on hiring a PPC agency.
Additionally, someone who is inexperienced with PPC campaigns will likely also be inexperienced in the vital elements that go along with it. PPC goes far beyond just managing an AdWords account. You also need to have matching and well-designed landing pages, catchy and concise copy, A/B testing, extensions, phone tracking, and more. Someone who is already highly knowledgeable in these areas will save you a lot of trial and error (not to mention your sanity).
Rather than throwing money away trying to learn about PPC and its partner elements along the way, hire someone to develop and implement effective campaigns the first time around. A PPC agency knows what works and what doesn’t. These experts are not going to make the same costly beginner mistakes that you might, and they can ensure that your campaign is set up for success from day one.
2. There are many subtleties involved in effective PPC campaign management.
Much like any other field, PPC has many subtle aspects and technicalities that can mean the difference between losing a significant amount of money and gaining new conversions that boost your profits. These aspects of PPC are often easy to miss, especially for those who are new to the field or those who don’t have the time to carefully consider every factor and possibility.
For instance, hiring a PPC expert can help you avoid embarrassing rookie mistakes that would eat up your ad budget in no time. One of the most common of these mistakes is not setting up geo-targeting correctly. If you overlook geo-targeting, most of your PPC campaign budget will be wasted on clicks that didn’t matter in the first place.
A PPC agency has a wealth of experience managing PPC campaigns, so you don’t need to worry about throwing away money on useless campaigns and mistakes. Plus, PPC experts understand the intricate subtleties of campaign management, such as landing page design and ad copy. So not only will they prevent rookie mistakes from happening, but they can also provide new opportunities for your PPC campaigns that a novice PPC marketer wouldn’t even know about.
3. Tracking your PPC campaigns requires technical expertise.
Tracking and analysis is an important part of effective PPC campaign management because it will help you figure out exactly where your sales are coming from. To do this properly, you will need to add tags to your campaigns by installing an HTML tracking code on your website. You can also track leads and sales that make phone calls, though you’ll need to do some additional set-up.
In addition to tracking, it’s vital to effectively analyze the results of your campaign. Analyzing results can help you determine which ad elements best influence conversions. Once you identify which keywords and placements get the highest conversion rates, you can better optimize your future PPC ad campaigns to bring in higher conversions and even more quality leads.
Having a team to track, analyze, and optimize your campaigns is perhaps one of the greatest benefits of outsourcing your PPC campaign management to a PPC agency. While you may have the knowledge to set up your own PPC ad campaigns, it takes time and expertise to track the results of these campaigns and understand the data. It also takes an in-depth understanding of PPC to take the next step and use this knowledge to improve your campaigns. By hiring a PPC expert, you can rest assured that someone is there to monitor your campaigns and make necessary changes to optimize your ads and improve your return on investment.
4. Your time is better spent focusing on your core business.
Most businesses just don’t have the resources or expertise for effective PPC campaign management. Unless you have a talented and experienced PPC team that is well-versed in all aspects of paid search, there’s a good chance that your PPC ad campaigns will end up wasting money instead of earning it.
If you have people on your team who have limited PPC experience, it’s not a good idea to just let them learn as they go. If you do, the mistakes they make while managing your AdWords account are going to cost your company big money and not produce quality leads. To make the most out of your PPC budget, it’s vital that you have a dedicated PPC team.
When you outsource your PPC campaigns to an agency, you will have peace of mind knowing that an expert team is dedicating their time to ad creation, performance optimization and other continuous improvements that will help your brand see better results.
These experts are trained and experienced in creating, managing and tracking PPC campaigns, and they are also up-to-date on the latest changes and trends in the industry. While your marketing team may see PPC as just another task on their to-do list, a PPC agency will focus on every small factor that can help you improve ROI.
In the end, hiring a PPC agency to manage your ad campaigns can go a long way in ensuring that your ads are optimized and helping you use your PPC marketing budget more effectively. Though you may be tempted to handle this small part of your marketing in house, it’s important to remember that in the long run, you can save money by hiring an expert the first time around and avoid taking any risks with your marketing budget.
To learn more about effective PPC campaign management and how PPC campaigns can help your business earn more money and more success, contact our PPC team at SevenAtoms today. We’re happy to help with any questions you might have.