The social media explosion excited Mark. For once he would have the opportunity to compete with large corporations in the Internet arena. “I’ll get my own blog,” he thought, “and advertise my unique socks on a website.” So he sat down and began searching for free blog hosting and websites. After signing up with ten different blog sites and giving his credit card information to a domain hosting site, Mark gave up. This and so many other small business tragedies is why you should hire someone else to fulfill social media needs.
As a small business owner looking to save money, you may be tempted to do it yourself. Your reasoning: “Why should I pay someone for something that I can do for free?” Financially speaking, you’re absolutely right; speaking from logic, you couldn’t be farther from the truth.
Although you may be a savvy businesswoman in the corporate world, you’re a novice in the social media spectrum. You may be capable of writing excellent blogs, but failing to combine SEO knowledge with such excellence won’t get your content read. If people are not reading your blogs, they aren’t buying your product. The most successful blog sites have high quality writing along with stellar keywords and links; only an expert who studies the field can deliver this to you.
In addition to content production, your blog and website need to be unique. Mark’s socks were unique, but no one discovered them because his blog and website lacked character. Establishing a website requires creativity and time. Contrary to what many believe, it is not matter of merely finding the cheapest bidder. A website and blog must satisfy the needs of your company through a combination of content and style. The appearance of your website should tell potential customers that you are an expert in your field; who can better relate this than a professional web designer.
The rise of social media is a great opportunity for small businesses to gain clientele. While those who take the time to hire experienced professionals will advance, owners who choose to do it themselves will be left out in the cold.