There is an old marketing phrase that still rings true today: advertise where your customers are. It is a pretty simple concept, and may seem like common sense for most, but it still can be forgotten from time to time. Today people aren’t just in their own physical location, they are also online, so naturally that is where businesses have moved their marketing efforts. The internet is a vast wilderness, however, and every person tends to travel in a different part of it. There is one place that just about everybody congregates in, and that is Facebook. According to Hubspot, one in every seven minutes spent online is actually spent on Facebook, and there are nearly a billion active accounts on the social media site. Put simply, Facebook is the online destination, and if you aren’t using Facebook for marketing, then you are essentially leaving money on the table.
Why Facebook is an Effective Marketing Tool
The appeal of
comes from the fact that it humanizes your brand. A Facebook page is a place where people can learn about your brand in a way that doesn’t seem like it’s directly advertising to them. It also lets people interact with your brand and pose questions in an open environment. All of this makes your potential customers much more receptive to your company and more willing to give you their business.
What You Stand to Gain from Marketing on Facebook
When used successfully, using Facebook for marketing can bring you not just more leads but better leads as well. Facebook lets your followers advertise on your behalf by Liking your posts and sharing them with others. If a person is referred to your Facebook page by a friend, they are much more receptive to your brand and more likely to continue the relationship. Moreover, Facebook is a great place to build stronger relationships with your followers by showing off you customer service skills and responding promptly to their questions and concerns.
If you are looking to use Facebook for marketing, the specialists at SevenAtoms can help. Contact us at (925) 566-6969 or by visiting our contact page.
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