Your B2B Web Content Strategy: What to Include

Coming up with a B2B web content strategy can be a time-consuming task, but as long as you commit to it, you will find yourself with a greater return on investment. It’s important to first of all understand what exactly your business wants to achieve with a web content strategy. In order to develop a strategy, it’s crucial to understand who the target audience is, and what type of content will engage those readers. Here are some options that you should include in your strategy:

  • Blog Content: This might just be a mandatory part of your web content strategy. Blog content, when consistent and of high-quality, can prove effective for attracting leads to your site. As long as the content is original and relevant, your business will be growing leads at a greater pace than normal.
  • Newsletter Marketing: In addition to focusing on growing new leads, it’s also important to stay connected with your current clients, as well as those who have submitted interest in your business. By partaking in newsletter content, you’re able to share interesting content with your subscribers, and promote your services in a positive manner.
  • Press Releases: These are a great way to update leads, and even clients, about anything that is going on with your business. It may be the best opportunity to discuss new services you’re providing, expansions geographically, or even share a recent success experience.

These are the main forms of content that should most definitely be inclusive in your web content strategy. In addition to these types, you can also be producing content such as ebooks, whitepapers, and case studies. There are several more forms of content that can be used for marketing your business, but it’s dependent on your business and the goals you are trying to achieve.

Trying to figure out what you should include in your content strategy? Come talk to us, and we can discuss the options that will be most beneficial for your business. Contact us today at (925) 566-6969.

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Image By – David Hodge

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