Marketers know that landing pages are key to visitor conversion and driving sales for businesses but many are unsure how to take their landing pages to the next level.
So, are you looking for a little inspiration for your own landing page optimization? Look no further. Below, we’ve laid out the four tips you need to incorporate into your landing pages to drive conversion rates and help you reach your business goals.
1. Spice Up Your Headlines
Your main headline is the very first thing a visitor will see on your landing page, and it’s crucial that you craft it in such a way as to make them want to read more. Keep your headline concise and catchy, but make sure it lets the visitor know exactly what they’ll be gaining from looking through the rest of your page. We recommend incorporating a number, alliteration, or positive superlatives into your headline to drive further engagement, and including a supporting headline underneath should you need to convey additional information or benefits.
2. Instead of Images, Use a Video
It’s obvious that landing pages that include high-quality images will see more audience engagement, but consider incorporating other types of visual media, such as infographics and videos, for an additional boost. In fact, videos on landing pages increase conversion rates by a whopping 86 percent, so don’t miss out on a huge opportunity to re-inspire your page and acquire new leads.
3. Pump Up Calls-to-Action and Buttons
You can improve your landing page conversion rates simply by tweaking your calls-to-action and associated buttons. Create CTA buttons that drive visitor action by making them visually distinct from other page elements using contrasting colors and white space, and include copy that aligns with your offer, such as “Download the eBook” or “Get Your Free Consultation.” Check out our blog post on hacking your CTA button for even more inspiration.
4. Promote Trust with Social Proof Indicators
Which product would you be more inclined to try: one you know little about or one that’s been given great reviews by customers who’ve tried it? Probably the latter, right? Well, your landing page visitors will feel the same. Include various social proof and trust indicators on your page—such as testimonials and reviews, security and guarantee seals (Norton Security, Better Business Bureau), and ratings—to build trust with your visitors and increase your conversion rate.
We hope these tips will help ignite your landing page inspiration and lead you to actionable page improvements or a successful next design. Happy converting!