Pinterest has evolved to be much more than just a place to save pictures of cute clothes and instructions for mason jar DIY projects. In fact, it's now an incredibly powerful business tool that can have a significant impact on sales. This is because Pinterest users aren't just digitally scrapbooking for the fun of it—they're planning their purchases. By promoting your products through Pinterest buyable pins and Pinterest promoted pins, you can boost your brand visibility and sales.
Pinterest for ecommerce offers two options for advertising: Pinterest buyable pins and Pinterest promoted pins. Which one you use depends on the type of product you're selling and who you're trying to sell to. Promoted pins are similar to other forms of social advertising—you display an image and some copy, and the viewer clicks through to a landing page to get to your offer. However, Pinterest buyable pins are unique. These types of ads allow users to buy your products directly from your ad, without even leaving Pinterest.
Our knowledgable team will help you determine which type of Pinterest advertising will work best for your business, whether it's one or both methods. We'll also design your Pinterest ads, set up the proper targeting, create custom landing pages for your click-through offers, and set up your account for Pinterest buyable pins so that users can more easily purchase your products.
Pinterest buyable pins can be liked and saved just like regular pins, but there's one essential difference: consumers can actually purchase the product you're advertising directly from Pinterest. This encourages more sales because there's no need to click through to another site or go through an additional checkout process. Pretty awesome, right? But don't worry about the logistics part—we'll take care of your account set up, ad design, and link your shopping platform with Pinterest. All you have to do is watch the sales pour in.