--- title: Bing and Google PPC Marketing Case Study for Filestack description: "Case Study: File Management and Delivery Solution Sees 120% Increase in Leads with PPC Campaigns. Learn How." --- [![SevenAtoms](https://www.sevenatoms.com/hs-fs/hubfs/raw_assets/public/SevenAtoms_March2024/images/SevenAtoms-Logo.png?width=500&height=128&name=SevenAtoms-Logo.png "SevenAtoms")](https://www.sevenatoms.com/?hsLang=en) [![GET PROPOSAL](https://no-cache.hubspot.com/cta/default/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0) [![GET PROPOSAL](https://no-cache.hubspot.com/cta/default/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0.png)](https://cta-redirect.hubspot.com/cta/redirect/298957/61d82cb3-a234-411c-b390-4fdc9c0b45e0) # Case Study for File Management Brand Filestack grows leads by 120% while cutting cost per lead by 80% ![Arrow Up](https://www.sevenatoms.com/hs-fs/hubfs/SevenAtoms_March2024/images/arrow-up.webp?width=151&height=191&name=arrow-up.webp) ### 120% Increased Leads ![Arrow Down](https://www.sevenatoms.com/hs-fs/hubfs/SevenAtoms_March2024/images/arrow-down.webp?width=151&height=191&name=arrow-down.webp) ### 80% Reduced Cost Per Lead ![Arrow Up](https://www.sevenatoms.com/hs-fs/hubfs/SevenAtoms_March2024/images/arrow-up.webp?width=151&height=191&name=arrow-up.webp) ### 55% Increase in MQLs ## The Client ![fs-logo-01](https://www.sevenatoms.com/hs-fs/hubfs/fs-logo-01.png?width=121&height=32&name=fs-logo-01.png) Filestack is a solution that offers a robust set of tools and APIs that allow users to upload, transform, manage, and deliver files and content. Filestack lets developers upload and store large files, transform and manipulate images, and deliver all content responsively and quickly across any type of device. Filestack is used by more than 50,000 app developers worldwide. **Services Provided** - Google PPC campaign management - Landing page design and conversion optimization - Bing PPC campaign management - Salesforce and third party CRM integration ![The Challenge](https://www.sevenatoms.com/hs-fs/hubfs/White-space_The-challene-NUP.webp?width=100&height=100&name=White-space_The-challene-NUP.webp "The Challenge") ## The Challenge Filestack wanted its digital marketing campaigns to be more efficient than they were. They wanted to increase the number of MQLs that they got, while reducing the total cost per lead to a more manageable, cost-effective level.  ![The Solution](https://www.sevenatoms.com/hs-fs/hubfs/White-space_The-Solution-NUP.png?width=100&height=100&name=White-space_The-Solution-NUP.png "The Solution") ## The Solutions SevenAtoms provided the following services: - Google PPC campaign setup and management - Bing PPC campaign setup and management - Custom landing page design and conversion optimization - Salesforce and third-party CRM integration SevenAtoms overhauled Filestack’s PPC campaigns by focusing on more specific keywords related to the services, high-intent long-tail keywords, and niche terms. They combined these keywords with landing pages that had been designed to align with the audience’s interests and maximize conversions, specifically on mobile devices. Additionally, they set up proper conversion tracking to effectively monitor and measure campaign success. ![The Results](https://www.sevenatoms.com/hs-fs/hubfs/White-space_The-Result-NUP.webp?width=100&height=100&name=White-space_The-Result-NUP.webp "The Results") ## The Results In a brief timeframe, SevenAtoms successfully transformed Filestack's online lead generation from nearly non-existent to consistently yielding a substantial volume of leads each month. Additionally, the cost per acquisition was lowered well beyond Filestack’s initial goal. Key highlights include: - 120% increase in lead generation - 80% reduction in cost per lead - 55% increase in MQLs - 60% increase in traffic ## Trusted By ![Client Provigil II](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Provigil-II.svg "Client Provigil II") ![Bloom Energy](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Bloom-energy-2.svg "Bloom Energy") ![Fabric](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Fabric-II.svg "Fabric") ![ToolWatch](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_ToolWatch-II.svg "ToolWatch") ![Model-N](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Model-N-1.svg "Model-N") ![BigPanda](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_BigPanda.svg "BigPanda") ![Red River](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_RedRiver-II.svg "Red River") ![Top Echelon](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Top-Echelon-II.svg "Top Echelon") ![Integrify](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Integrify-1-1.svg "Integrify") ![Tint](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Tint.svg "Tint") ![Labelbox](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Labelbox-II.svg "Labelbox") ![Imperva](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_Imperva-II.svg "Imperva") ![PackageX](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_PackageX-1.svg "PackageX") ![TDengine](https://www.sevenatoms.com/hubfs/SevenAtoms_March2024/images/Client-logo_TDengine.svg "TDengine") #### Want results like this? 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