High Performing Google Shopping Campaigns

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Google Shopping Campaigns For ECommerce

Shopping campaigns (or product listing ads) are Google’s solution for ecommerce businesses looking to increase their visibility to interested buyers. With a variety of campaign options tailored to objectives such as driving traffic or promoting specials and discounts, Google Shopping campaigns offer a major sales opportunity for ecommerce sites.

SevenAtoms can help you put the spotlight on your products by developing and executing a campaign strategy that is optimized to increase conversions while driving down your cost per conversion. We take over full management of your product listing ads, and combine our experience with industry best practices to maximize your results and increase sales.

How Our Google Shopping Campaigns Work

Data Quality Optimization

It is critical that your Merchant Center data feed remain current and accurate as this is what Google pulls product data from to create your ads. We maintain a high-quality data feed for your business that reflects the latest updates to your products, and optimize your images and product descriptions to increase clicks. We further maximize your campaign results by setting up negative keywords to keep your products from appearing on irrelevant or low-traffic search queries.

Shopping Campaign Strategy and Structure

Once your data feed is in tip-top shape, we start creating your shopping campaigns and product listing ads. With a variety of settings to choose from and unique budgets and performance tracking for each, customizing shopping campaigns can be difficult and hard to manage. We alleviate these issues by developing a strategy that segments your campaigns into multiple ad groups and product groups. This highly granular approach allows us to ensure that the best groups receive the most budget thus maximizing performance.

Strategic Bidding

Bids directly influence whether or not Google will show your products, so it’s important to be strategic. We optimize your bidding to ensure that your products get the spotlight they deserve, keeping in mind the ultimate goal of boosting your ROI.

Performance Monitoring

To ensure that your shopping campaign is achieving desired results, we regularly monitor its performance and optimize accordingly. We assess data from your product groups and even analyze the performance of other advertisers selling similar products in order to identify where we are succeeding and where there may be missed opportunities.

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