Landing Page and Conversion Rate Optimization


All customers begin as visitors, and landing pages are one of the most effective business tools out there for lead generation. A landing page is a standalone webpage designed for a single focused objective that provides visitors with a conversion opportunity. Once a visitor clicks on a CTA they are taken to the landing page, which features a form that visitors must fill out with their contact information before they can receive their offer, product, or begin their free trial.

SevenAtoms ensures that your landing pages drive conversions by seeing them through strategy and design to full optimization. From page copy to form creation, we incorporate proven conversion rate optimization strategies into your landing page design to turn visitors into leads. We help align your offer and landing page to your business goals and implement regular creative testing to maximize results.

How Our Landing Page and Conversion Rate Optimization Works

Landing Page Strategy and Creation

Designing and formatting the many elements of a successful landing page for conversion rate optimization can be complex. SevenAtoms has years of landing page optimization experience from working on a variety of different clients and all types of offers. Our designers are experts at producing landing pages that generate quality leads and customers, and will incorporate proven conversion-driving elements into your page.

Platform Expertise

There are a variety of platforms businesses can use for landing page design, and we have expertise at most of them. Whether through Unbounce, HubSpot, Marketo, Quora, WordPress, or another platform, we can help you create a landing page optimized for audience engagement and conversion.

Conversion Optimization Hacks

Those conversion-driving elements we mentioned above? They include social proof features (testimonials & quotes], dynamic headlines and content based on keywords, and CTA placement and button optimization, among others. We discovered these hacks through our many landing page optimization projects and can use them to boost your page’s conversion rate.

A/B Testing

A/B testing is key to ensuring your landing pages are consistently engaging your audience and driving results. We regularly A/B test elements of your landing pages—including copy, CTAs, images, button design, and overall format—and optimize them to yield constant improvement in your conversion rates.

CRM Integration

Many businesses use marketing automation and sales CRM platforms such as HubSpot, Marketo, Quora, and Salesforce to organize lead and customer contact information. We can integrate your landing page form with these backend platforms so it instantly captures the information generated, eliminating your time spent manually inputting data.

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