LinkedIn Marketing Services

LinkedIn Marketing

Most B2B companies have realized that, when done right, social media can be a powerful tool for driving sales. The problem is that oftentimes, companies don’t have a real idea of how to leverage social media in a way that gets results. With our B2B LinkedIn marketing services, we can integrate social media with the rest of your inbound marketing efforts, helping you generate highly targeted leads and drive sales.

LinkedIn excels as a high quality B2B networking tool, creating awareness for high quality prospects who are most likely to become customers. We can help you harness LinkedIn’s full potential by targeting decision makers in specific industries, at companies of a particular size, or those having an interest in specialized topics. We can develop strategies allowing you to find and connect with these prospects in a more natural and organic way.

How Our LinkedIn Marketing Service Works

Discovery and Strategy

You won’t see results from your social media campaign if you don’t have a well thought out plan in place. That’s why our services begin with an initial consultation in which we learn more about your business, its goals, and current challenges. Next, we conduct research to find relevant content and formats, identify your buyer personas, and perform a competitor analysis. We evaluate your current social media landscape and content offers and determine where there are opportunities for improvement. Then we craft a strategy with precise decision-maker targeting mapped to your buyer personas.

Company Page Setup

The foundation of a solid LinkedIn marketing campaign is a well-designed company page that is consistent with your company’s branding and that integrates with other marketing campaigns. We will optimize your existing company page to maximize its potential to promote brand awareness and generate leads.. We will also update or create Showcase Pages to highlight specific products, services, and promotions.

Sponsored Updates and Ads

LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective: Sponsored Updates and Direct Sponsored content. We use LinkedIn’s dynamic targeting capabilities to set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our expert team gets as granular as possible when it comes to determining which business demographics and LinkedIn groups to target. We then use these campaigns to promote blog posts, eBooks, guides, and offers that you have created or we have developed as part of our content marketing efforts. We also create customized, responsive landing pages to generate leads for asset downloads and other offers.

Daily Updates and Follower Interaction

As with other social media channels, LinkedIn marketing requires regular interaction with followers in order to increase its effectiveness. We facilitate this by writing and publishing daily updates for you. These updates are based on pre-defined publishing guidelines which we discuss with you during strategy formulation.

Content Creation

LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing/proofreading/editing the content, and publishing it for you. We create LinkedIn articles and blog posts, as well as long form content that can be used for offers that you share across the network.

Group Management

One of the most organic ways to connect with new prospects and demonstrate thought leadership is by participating in LinkedIn groups or starting your own group. We can identify which LinkedIn groups you should be participating in, create groups from scratch, post messages and interact with group members on your behalf.

Integrated Analytics

We integrate LinkedIn marketing with your existing marketing automation platform and Google Analytics in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our insights as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign.

Harness The Full Power Of LinkedIn Marketing

Contact us today for a free consultation

The SevenAtoms Difference

  • Experience with a diverse range of B2B companies including SaaS, Energy, IT, Sales, and Professional Services
  • Well researched journalistic level content for LinkedIn articles, updates, group postings, blogs, eBooks and white papers
  • Expertise at setting up and managing high performance ad campaigns – our team uses granular targeting and campaign management to get the most out of your ad spend
  • Full service inbound marketing agency – we integrate your LinkedIn marketing with all of your other inbound channels
  • Close monitoring and continuous optimization of existing campaigns based on in-depth analytics, including lead quality metrics, to maximize your ROI

Our Clients

Harness The Full Power Of Inbound Marketing

Contact us today for a free consultation