Newsletters are one of the best ways to directly engage with your customers as well as prospects. For those who receive your company’s emails, the service should feel like being part of a special club. The content should be extremely informative and make the reader feel like an insider. This helps to create a lasting connection between them and your company.
Newsletter marketing is especially effective when partnered with marketing automation. Combining the two creates a much more targeted newsletter campaign that yields more quality leads while at the same time reducing the total workload.