SEO Research and Strategy
It is common knowledge that keywords are fundamental when it comes to SEO, but knowing the right keywords to focus on can be tricky. Long-tail keywords bring you fewer hits but allow you to rank high on search engines and generally get you leads who are more interested in the content that you offer. Shorter, more basic keywords however, can show up on more searches, but you are likely to be further back in terms of ranking. The challenge lies with finding keywords that strike the right balance, then focusing your efforts until you dominate with them. An SF SEO consulting firm like SevenAtoms will help you find the right keywords and create a content strategy around them.