White papers, case studies, and eBooks are all great tools for lead generation, allowing prospects to download them for free in exchange for their contact information.
They are also an integral part of your lead nurturing process, providing potential customers with more insight into your products and services and driving them further through the marketing funnel priming them to make the purchase
However, producing premium quality Whitepapers, Case Studies and eBooks requires a lot of time and research. Finding the right resources for creating these types of content-heavy technical documents can be difficult as well. That’s why it’s better to partner with an experience marketing agency for your case study writing, white paper writing, and eBook writing needs. That way, your company can focus on building and improving technology products while we work on creating high quality documents that will help with your marketing efforts.