Power Up Your Business with B2B SaaS Lead Generation

Innovative SaaS demand-generation strategies to generate more sales-qualified leads

B2B SaaS Lead Generation

SaaS is the way of the future for many businesses in the tech industry. As demand for convenience and easy access rises, more and more companies flock to the SaaS model. However, because the advantages of the SaaS model are so obvious, the industry is also getting increasingly crowded – making it important to stand out.

To set yourself apart from the pack, you have to invest in a unique and memorable approach to marketing. You have to do more than sell your product. You have to consistently reach potential customers at multiple touch points, smoothly moving them along the marketing funnel until they’re ready to close.

At SevenAtoms, we specialize in B2B SaaS lead generation. We use proven SaaS marketing strategies to bring in potential customers and grow your business. Reach your potential customers with fresh messaging, eye-catching creative, and pinpointed ad targeting.

  • Increase traffic to your website through organic and paid channels
  • Improve your overall brand awareness
  • Get more high-quality marketing qualified leads
  • See a rise in conversions overall

Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns


Increase in Sales Opportunities


Increase in No. of Customers Won


Increase in Revenue

SaaS PPC Management

Stop wasting your money on PPC ads that don’t perform. Maximize your clickthrough rate with PPC campaigns that attract and convert qualified leads through every stage of the sales funnel.

SevenAtoms’ approach to B2B SaaS lead generation through PPC is designed for scalable ROI–even in the most competitive SaaS arenas:

  • Comprehensive B2B SaaS Research
    We do extensive research into your competitors’ campaigns, your target audience’s consumer behavior, and your company’s sales cycle. This data informs your PPC campaign from conception to completion.
  • Target Qualified Leads
    Our strategy goes beyond the basics when we build your PPC campaigns. We use negative keyword additions, LTV:CaC projection, and n-gram analysis to reduce your ad spend and increase conversions. Our goal is to get your ads in front of the people who are most likely to benefit from your products.
  • Launch Full-Scale Campaigns
    We focus on more than clicks when we create your PPC campaigns. We use display ads, retargeting, SEO, and landing page optimization to ensure that we capture potential customers at every stage of the sales journey.

SaaS SEO Marketing

What’s better than reaching out to potential customers? When potential customers come to you. SevenAtoms’ SaaS SEO marketing is designed to entice high-quality SQLs who have a problem that your solution is designed to address. We’ll optimize all the content on your site to ensure you’re in front of the eyeballs of key decisionmakers. This means helping you increase traffic, broaden your discovery funnel, and meet revenue targets–organically.

Our SaaS SEO marketing focuses on:

  • High-Quality Content
    We will help you build a content strategy that focuses on SaaS demand generation. This means intensive keyword research across your brand and those of your competitors, creating new content and improving existing content based on our keyword research, and increasing visibility across all platforms.
  • Discoverability
    We will create content for every stage in your company’s unique sales cycle. From discovery to conversion, we’ll ensure that your on-page content, social messaging, and link building will all focus on pushing potential customers to the next step in the customer journey.
    Our focus is on making your company more visible–both in your industry and on Google’s front page.
  • Data
    From A/B testing to running technical analysis on your website to ensure it’s crawlable and properly indexed, SevenAtoms won’t rest until we’ve put your data to work for you.
    We don’t just report on the data we find. We come to you with actionable insights and strategies meant to refine and refresh your marketing goals.

SaaS LinkedIn Marketing

Many SaaS companies have a LinkedIn page, but few take full advantage of LinkedIn marketing. LinkedIn Ads are perfect for B2B SaaS companies because their entire audience is technologically savvy professionals.

You can easily target specific industries, companies, and professions to increase SaaS demand generation for your products or services.

We can help you get the most bang for your CPC by improving the quality of your ads and finetuning the audience to which you are marketing. We can also set up aggressive remarketing campaigns designed to subtly remind prospective clients of your services and keep your brand top of mind.

Let us help you navigate the ins and outs of LinkedIn marketing and increase your ROI through intentional A/B testing, competitive research, and data analysis.

SaaS Content Marketing

From discovery to final purchase, we’ll help you create engaging, accessible content that converts. We’ll help you connect with potential customers no matter what stage of the sales cycle they may be in. From clueless prospects to warm leads, we’ll help you address the unique opportunities and challenges of every stage of the sales funnel.

It’s not about just writing great content for the sake of having great content on your site. (Though that’s never a bad thing.) It’s about writing content that doesn’t just draw SQLs to your site, but convinces them that your business has the expertise, tech, and the solution to be the one who will fix their problems. Our B2B SaaS content strategy is about attracting potential customers and turning them into real customers, connecting the twin disciplines of marketing and sales.

Build authority in your field, create brand awareness and interest, and generate demand for your products and services with informative, creative content. We focus on content that develops SaaS demand generation.

We can help you create:

  • Blog posts
  • On-page content
  • Infographics
  • Case studies
  • White papers
  • Quizzes
  • Videos

And at every stage of content creation, we implement methodical competitive, industry, and consumer research conducted on your behalf. We’re not just meeting word counts–we’re creating meaningful content that you can repurpose and utilize in multiple campaigns.

From headlines and meta descriptions to the finished product, we’ll walk you through the content creation process every step of the way.

SaaS Landing Page Design

Your landing pages play a critical role in the success of your digital marketing efforts. Landing pages that are designed around SaaS demand generation can help you maximize the impact of these pages.

SevenAtoms can increase your sales, improve your lead quality, and boost your revenue by creating custom landing pages. Increase your B2B SaaS lead generation with landing pages that are designed with conversion in mind!

At SevenAtoms, our landing page design team delivers:

  • Creative and eye-catching designs that align with your brand while giving it a new voice
  • Strong copy that cuts through the sales jargon and captures the attention of your prospective customers
  • Conversion opportunities and CTAs that increase clicks and submissions

Landing page design should reflect consumer behavior. SevenAtoms has years of experience in the B2B SaaS field and has created hundreds of landing pages for dozens of SaaS clients. Let us put our expertise to work for your business.

B2B SaaS Lead Generation - Attract Customers. Grow Your Business.

Learn more about how you can increase leads and improve your sales funnel with SevenAtoms. Contact us today for a free proposal.

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