Ecommerce Landing Page Design Services
Conversion-optimized ecommerce landing pages
It doesn’t always make the most sense to direct shoppers to your product page, category page, or home page. This is especially true when you’re dealing with visitors who aren’t already familiar with your brand or the products you sell. In these cases, your ability to convince a shopper why they should buy a product can be limited.
That’s where our custom ecommerce landing page design services come in. When you work with us, we’ll leverage our experience and cutting-edge ecommerce tactics to build and launch beautiful, effective ecommerce landing pages for your business. We don’t stop at just building a great ecommerce landing page; optimization efforts mean that we’ll keep refining your landing pages, testing and changing elements to find the most effective ways that turn visitors into buyers.
Our high-quality landing pages will catch visitors’ attention and engage them with your brand. We’ll highlight your products’ benefits and what makes them desirable. We’ll demonstrate value and customer satisfaction through the use of social proof, and we’ll offer clear calls-to-action that will convince visitors to pull the trigger and become your newest customer.
As they say, though, a picture is worth a thousand words; if you want to see some of our top-end landing pages in action, visit our custom landing page design portfolio.
How Our Landing Page Design Service Works
Ecommerce Landing Page Design
The first step of most great landing pages is eye-catching, beautiful design. The specifics, of course, can vary tremendously from business to business; an online retailer selling PC parts or other electronics is probably much less likely to want gorgeous product imagery on its landing page than a website selling apparel or food.
Whether your landing page is clean and straightforward, or whether it’s filled with high-quality product photography, the design of your ecommerce product landing pages must capture a visitor’s attention and interest.
When you work with our ecommerce landing page design services, you’ll get expertly crafted landing pages built to drive visitors through a journey, enticing them and building excitement towards your product. Through elements like a deliberately selected color palette that keeps your brand identity strong, engaging product imagery, and even videos, we’ll make sure that your landing pages are effective from first glance.
Something that sets us apart from other companies that offer landing page design: We design with a heavy eye towards mobile shoppers. So much of the world now browses the internet from a mobile device, and many landing pages are optimized for wide monitors rather than vertical smartphone screens. The SevenAtoms design team will ensure that your landing page looks fantastic, no matter the device.
Ecommerce Landing Page Copy
The design of the landing page can only go so far in the conversion process, however. A picture may be worth a thousand words, but you still need those words!
Our copy will distill the essence of your offering into concise, effective messaging. We’ll sum up the value and appeal of the products you sell, explain how they can meet a shopper’s needs, and convince them to act — with clear calls-to-action that drive them to convert and make a purchase.
Our ecommerce landing page copy will tell your company’s story and convince visitors to be a part of it.
Ecommerce Social Proof
When it comes to ecommerce marketing, the importance of social proof cannot be overstated. Humans are social creatures, and many of us are more likely to trust a recommendation that comes from the “wisdom of the crowd” or from a voice we trust, and it’s the same with ecommerce. Social proof builds confidence in a visitor, letting them know that other people, just like them, have bought your products and found them useful.
Ecommerce social proof can come in many forms: An average review score, selected testimonials, badges representing accolades and awards, and more. We’ll highlight your success and call attention to how people have seen value in what you sell, and by doing so, will make visitors more confident that their purchase will be right for them.
Ecommerce Conversion Optimization
Any marketing team that tells you that they build the perfect landing page on the first pass, every time, without fail, is spinning tall tales. Besides that, we don’t believe that a “perfect” landing page — one that never needs to be improved — exists. Even a great landing page can always be even better.
Our ecommerce landing page optimization services mean that we’re always closely monitoring performance to see how your landing pages are doing. If something isn’t working as well as we’d planned, we’ll fix it. If something is working as well as we’d planned, we’ll see if it can be even better. The SevenAtoms promise is never “set and forget,” it’s “test, improve, and optimize.”
Ecommerce A/B Testing
Ecommerce landing page design optimization is only possible when you have the data to support it, and knowing what improvements to make can sometimes feel like a shot in the dark. When you work with SevenAtoms’ landing page design services, we don’t just hazard a guess about what will be most effective; we’ll build multiple options and test them live to find out for sure.
Once we’ve found the best option, our work isn’t done. We’ll track the metrics and start again. We consistently A/B test as part of our ongoing landing page optimization, improving your landing pages again and again, helping you get the most out of every dollar you spend.