How to Use Artificial Intelligence (AI) for Lead Generation

How to Use Artificial Intelligence (AI) for Lead Generation

Unless you’ve been living under a rock for the better part of a year, you’ve probably been hearing a lot about AI – artificial intelligence – in the world today. AI image tools like Midjourney and DALL-E have been letting people generate intriguing images, while AI text generators like ChatGPT have been helping people find […]

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B2B Marketing Tips to Boost SaaS Revenue

6 B2B Marketing Tips to Drive Revenue Generation for SaaS

Between multiple creative campaigns, budget limits, and strategic decision-making, marketers have a lot to juggle when crafting an effective B2B marketing strategy. The most crucial determinant, however, is the target audience. If you don’t have a focused approach toward SaaS buyers, everything will fall flat.  On the other hand, appropriate targeting can help your B2B

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Top 5 Digital Marketing Trends in 2024: What You Need to Know

A new year is here. Pop the champagne, renew that gym membership, and let’s get started looking forward to 2024! People are optimistic about 2024, and not without reason – after several years of turbulence and uncertainty due to COVID and then high inflation, the economy seems to have found its footing, inflation has fallen,

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20+ A_B Testing Ideas

20+ A/B Testing Ideas to Improve Your Metrics for B2B and Ecommerce

What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your customers, and years of marketing experience. Still, it’s not easy to understand the best marketing move right off the bat. Making the

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Demand Generation vs. Demand Creation vs. Demand Capture

Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that they are the pillars of a growth-oriented marketing strategy. But what exactly are these terms? What does “demand generation” mean? How does demand creation

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7 Types of Content Your Website Needs in 2024

7 Types of Content Your Website Needs in 2024 ( +Examples)

Investing in outstanding content is a crucial aspect of a marketing strategy capable of delivering next-level results. If you look at the research surrounding content marketing success rates, you’ll find that 80% of marketers who are ‘extremely successful’ in content marketing have a documented content strategy. Moreover, there are clear trends regarding what formats work

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Why _Dark Social_ Means Tomorrow's B2B Might Look Like Today's B2C

Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

B2B marketing is changing, and B2B marketers need to be ready to change with it.  This isn’t to say that how we’ve done things before isn’t still effective. You’re still going to need ways to generate leads and capture interest in your brand when people come searching for B2B solutions like yours.  But that can’t

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Building Ecommerce Trust with Different Types of Videos

How to Build Trust in Your Ecommerce Using Different Types of Videos

It’s no news that trust, or lack thereof, is a deciding factor in ecommerce.  Customers perceive a higher risk when shopping online due to the possibility of malfunctioning products, failed deliveries, and unreliable payment methods. Additionally, potential data privacy issues and the lack of in-person interactions limit the level of trust many users decide to

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