Introduction In recent years, Instagram influencer marketing has become an invaluable tool for companies to promote their products and services. Influencer marketing is a marketing technique that involves leveraging the power of influencers on Instagram to reach target audiences and build relationships with them. It is an effective way to build brand awareness and grow …
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Whether scanning the news or learning to do something new online, there’s a reason a gazillion ads fill your screen. Ecommerce businesses depend on Google Ads for Ecommerce to drive potential customers to their websites. And the pirates love them too because of the ArhhOI! (Get it? Say it out loud. Okay, maybe it’s a stretch.) But joking aside, some websites …
Google Ads for Ecommerce: The Only Guide You’ll Ever Need Read More »
Do you want a piece of the $623 billion SaaS market forecast this year? Of course, you do — even a percentage of that market share is a tasty bite. But you probably learned the hard way that marketing a software service differs from marketing a software product. The competition in the SaaS market is …
How to Create a SaaS Content Marketing Strategy (Plus: SaaS Content Writing Tips) Read More »
YouTube has taken over! The average person spends 1-2 hours a day here. It’s the go-to source for news, entertainment, education and engaging with brands like yours online. Your audience finds videos by subscribing to your YouTube channel, searching with keywords, viewing topic-based recommendations, clicking ads, and arriving through organic sharing and Display Network ads. However they reach you, …
Google Ads for YouTube: The Only Guide You’ll Ever Need Read More »
So, let’s talk about Google Performance Max. This is the first blog post in a series that will delve into Performance Max and how to get the most out of your new options. But before we can talk about Google Performance Max, let’s talk about what it wasn’t… that is, everything that came before it. …
Why Google Performance Max Changes the Game for Digital Marketers Read More »
What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your customers, and years of marketing experience. Still, it’s not easy to understand the best marketing move right off the bat. Making the …
20+ A/B Testing Ideas to Improve Your Metrics for B2B and Ecommerce Read More »
The SaaS industry is flourishing, with more than 30,000 companies operating globally, leading to a competitive environment that prompts them to leverage various digital marketing strategies for brand awareness and sales. However, the abundance of information on the internet has made it crucial to create compelling content that encourages user action. If you are running …
SaaS Content Marketing 101: Writing SaaS Content For Signups and Leads Read More »
Fake online reviews might soon be a thing of the past. At the end of June, the Federal Trade Commission (FTC) announced a new rule: Businesses that manipulate online reviews and post dishonest ones could be fined as much as $50,000. And that’s not just per each proven fake review, it could be as high …
How to Get Customer Testimonials for a Landing Page Read More »
Why should small and medium businesses care about cross-platform PPC strategies? The answer lies in the potential for increased reach, engagement, and return on investment (ROI). An Adroll study revealed that consumers who are exposed to three or more marketing channels benefit from a 287% conversion rate boost compared to those who encounter the brand …
Introduction Instagram Reels are an exciting new way to engage and capture your audience’s attention. Reels can turn any ordinary post into something special with their interactive and creative features. Reels have exploded over the past few years, and Instagram contests are an excellent way to leverage them to create an engaging experience for your …
