Google Ads Bidding Strategies: Smart Vs Manual Vs Automated

Google Ads Bidding Strategies: Smart vs. Manual vs. Automated 

Machine learning versus manual; that’s what it comes down to when you’re considering Google ad bidding strategies these days. If you’ve been following Google ads PPC bidding strategies for a few years you’ve probably embraced manual processes for their granularity and control. But there are new automated features on Google that may positively impact the …

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How To Drive Conversions With A B2B Video Marketing Funnel

How to Drive Conversions with a B2B Video Marketing Funnel

There’s no secret that video marketing is king.  But despite its popularity and effectiveness, some people still get video marketing wrong. And instead of increasing sales and revenue through video content, money slips through the cracks. How can you prevent that from happening? A conversion-oriented B2B video marketing funnel is the only way to eliminate …

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how to grow your business online

5 Tips For Growing Your Online Store At Scale In A Fast-Paced Market

You’ve created and launched an online store. Excellent! But the market never slows down – it only gets bigger. And it moves fast.  Indeed, worldwide eCommerce growth shot up by 27.6% in 2020. What’s more, now that the world is returning to normal, post-pandemic forecasts suggest the eCommerce market will increase even more.  Keeping up …

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Tips And Tricks For Executing Successful Email Campaigns

Tips and Tricks for Executing Successful Email Campaigns

What does email marketing offer you? For a start, it offers brilliant ROI, the ability to implement personalization at scale, opportunity to foster lasting relationships with customers, and means to carve a unique brand identity, among many others. This is what makes email the go-to marketing channel for pretty much every business out there. But, …

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Landing Page vs. Website Home Page – What’s the Difference?

For those newer to the digital marketing game, you may be wondering, “what’s the difference between a landing page and the home page of your website?” After all, in layman’s terms, the two seem like they should be practically identical, don’t they? When someone goes to your business website, the first thing they see is …

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Ecommerce Conversion Rate Optimization Strategies

5 Ecommerce Conversion Rate Optimization Strategies

It’s one thing to create an ecommerce conversion strategy — it’s another thing to make it good. You’ve probably heard the popular phrase: “build it and they will come.” While this is true to some degree, the fact is that purchase conversions don’t happen by accident. Customers are intentionally searching for products online, following a …

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