LinkedIn Marketing And Advertising Agency

Turn LinkedIn into a targeted lead generation machine with powerful paid advertising.

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Forget Conversions and MQLs: Focus on Sales Opportunities and Pipeline

Craft a robust LinkedIn strategy, implement precise targeting, and accurate tracking: Increase Sales Ops.

Create and Capture Demand to Maximize Recurring Revenue

Create stunning custom landing pages with dynamic content, integrated CRM, and optimized forms.

Lower Customer Acquisition Costs with Data-Driven Insights

Continues A/B testing, optimization and reporting to improve lead quality and decrease CPS.

LinkedIn Marketing Services

Most companies have realized that, when done right, social media can be a powerful tool for driving sales. The problem is that oftentimes companies don’t have a real idea of how to leverage paid social media campaigns in a way that gets results. With our LinkedIn marketing services, we can integrate social media with the rest of your B2B advertising efforts to help you drive sales and generate highly targeted leads.

LinkedIn excels as a B2B networking tool, creating awareness for high-quality prospects who are most likely to become customers. With our help, you can harness LinkedIn’s full potential by targeting decision makers based on their specific industries, the size of their company, or their interest in specialized topics. We develop strategies that allow you to find and connect with these prospects in a more natural way.

LinkedIn Account Strategy

Demand Creation

Define LinkedIn strategy, encompassing targeting, audience definition, funnel campaigns, bid strategy, and integration with CRM.

LinkedIn Campaign Launch

Demand Capture

Craft compelling ads with eye-catching visuals and persuasive copy, ensuring accurate targeting to guide users to tailored landing pages.

LinkedIn Campaign Optimization

Demand Acceleration

A/B test landing pages and ads with new creatives, monitor, and make data-driven optimizations to maximize conversions and reduce cost per lead.

Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns

585%

Increase in Sales Opportunities

1,012%

Increase in No. of Customers Won

$2.9M

Increase in Revenue

How Our LinkedIn Marketing Service Works

linkedin-marketing-service_LinkedIn Ad Strategy

LinkedIn Ad Strategy

You won’t see results from your social media campaign if you don’t have a well-devised plan in place. We evaluate the current social media landscape and content offers for your field and then determine where there are opportunities. Subsequently, we work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers.

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Sponsored Content

LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective—Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our expert team gets as granular as possible when it comes to determining which business demographics and LinkedIn groups to target. We then use these campaigns to promote blog posts, ebooks, guides, and other offers. We also create customized, responsive landing pages to generate leads for asset downloads and other offers.

linkedin-marketing-service_Sponsored InMail

Sponsored InMail

LinkedIn allows you to send personalized email messages to your target audience via Sponsored InMail. SponsoredIn Mail is a great way to increase signups for an upcoming webinar/event or promote content assets to prospects. What really makes Sponsored InMail more effective than an email blast is that it will be sent only to prospects active on LinkedIn thus increasing the click-through rates and driving conversions. Our content marketing team crafts engaging emails that capture the attention of prospects via unique subject lines, thought leadership content and crisp presentation across all devices.

linkedin-marketing-service_Content Creation

Content Creation

LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing and editing the content, and publishing it for you. We also create LinkedIn articles as well as long-form content that can be used for offers that you share across the network.

linkedin-marketing-service_Integrated Analytics

Integrated Analytics

We integrate LinkedIn marketing with your other marketing platforms, as well as Google Analytics, in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our thoughts as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign.

LinkedIn Marketing FAQs

LinkedIn Ads allow you to create targeted advertising campaigns on the platform to reach specific professional audiences. You can run ads in a variety of formats, like sponsored content, sponsored InMail, and display ads. These ads can be highly customized based on factors like job title, industry, company size, and more. LinkedIn Ads work on a bidding system, where you set your budget and bid for ad placements. When your target audience engages with your ad, you pay for the interaction, usually on a per-click basis (aka PPC).

Using a LinkedIn marketing agency like SevenAtoms offers several advantages. Agencies like ours have experience and expertise in LinkedIn advertising as we have worked with several client accounts, which can lead to better results and cost-effectiveness. We save you time and money by handling the complexities of campaign management, optimization, and creative production.

 

LinkedIn marketing agencies also offer creative expertise, ensuring your ads stand out, and may have access to specialized tools and knowledge that might be difficult to hire for your internal marketing team. Also, they will design custom landing pages with dynamic content that are fully integrated with your CRM.

 

If a LinkedIn marketing agency is anything like SevenAtoms, they will continuously test and optimize campaigns, provide transparent reporting, and ensure compliance with LinkedIn's policies.

As an expert LinkedIn marketing agency, we offer custom strategy development, expert account-based marketing (ABM) with highly specific targeting. Our creatives and landing pages are high-quality and engaging, our campaigns are data-driven and scalable, and we pair them with transparent reporting and continuous optimization to ensure we’re always performing our best. We align our strategies with your business goals, create compelling ad content, and leverage LinkedIn's powerful targeting options to maximize ad spend efficiency. Our goal is to provide a comprehensive and results-driven approach to LinkedIn advertising.

LinkedIn ads are particularly effective for industries that target a professional audience. These include tech, SaaS and software, professional services (law, accounting, consulting, etc.), healthcare and biotech, manufacturing and engineering, education and training, and more. LinkedIn's targeting options make it more ideal for B2B marketing than B2C marketing, and it is quite effective at reaching decision-makers and influencers within these industries.

 

However, while these are the most effective industries to use LinkedIn as a platform, LinkedIn ads can be tailored to suit various industries, and success depends on the strategy and creative execution. LinkedIn is almost always worth exploring as a platform for B2B marketing, but other industries might have more success on other platforms.

As the saying goes, you get what you pay for. LinkedIn ads are relatively expensive compared to those on other social media platforms, but this is largely due to the value of having access to a large professional audience and highly specific and granular targeting capabilities. How much you’ll pay depends on factors like your campaign’s audience size, the strength of the competition, and your bidding strategy. Even if LinkedIn ads are more expensive than many other venues for digital advertising, with the right strategy and optimization, LinkedIn Ads can deliver a strong return on investment (ROI). Experienced LinkedIn ad agency can also help reduce costs through effective ad management and targeting strategies.

The best LinkedIn ad companies, like SevenAtoms, pride themselves on their transparency, adaptability, and innovation. They should offer customized strategies, be able to produce excellent creatives (copy and images or video), collaborate closely with your team, and proactively optimize your campaigns based on data and performance. Key traits are measurable, concrete results, data-driven insights, and a focus on sustainable, long-term success.

SevenAtoms has experience working with clients across various industries, and so we are not limited to a single sector. We’ve worked with SaaS, tech and software businesses, professional services, healthcare nonprofits, ecommerce businesses, and more. However, while we are certainly ready and willing to take on any challenge presented to us and apply our expertise to any industry, our main expertise is in B2B and SaaS (or B2B SaaS).

You can monitor your LinkedIn ad campaign results through regular reporting, comprehensive dashboards, and transparent communication, all of which should be part of your work with a trusted LinkedIn ads agency like SevenAtoms. We will provide detailed reports on key metrics, engagement rates, lead generation, and more. Access to regular dashboards allows you to track campaign performance. A great LinkedIn marketing agency will also offer insights and explanations to help you understand the data and make informed decisions about your campaigns.

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