LinkedIn Marketing And Advertising Agency

LinkedIn Ads allow you to create targeted advertising campaigns on the platform to reach specific professional audiences. You can run ads in a variety of formats, like sponsored content, sponsored InMail, and display ads. These ads can be highly customized based on factors like job title, industry, company size, and more. LinkedIn Ads work on a bidding system, where you set your budget and bid for ad placements. When your target audience engages with your ad, you pay for the interaction, usually on a per-click basis (aka PPC).

Using a LinkedIn marketing agency like SevenAtoms offers several advantages. Agencies like ours have experience and expertise in LinkedIn advertising as we have worked with several client accounts, which can lead to better results and cost-effectiveness. We save you time and money by handling the complexities of campaign management, optimization, and creative production.

LinkedIn marketing agencies also offer creative expertise, ensuring your ads stand out, and may have access to specialized tools and knowledge that might be difficult to hire for your internal marketing team. Also, they will design custom landing pages with dynamic content that are fully integrated with your CRM.

If an agency is anything like SevenAtoms, they will continuously test and optimize campaigns, provide transparent reporting, and ensure compliance with LinkedIn's policies.

We offer custom strategy development, expert account-based marketing (ABM) with highly specific targeting. Our creatives and landing pages are high-quality and engaging, our campaigns are data-driven and scalable, and we pair them with transparent reporting and continuous optimization to ensure we’re always performing our best. We align our strategies with your business goals, create compelling ad content, and leverage LinkedIn's powerful targeting options to maximize ad spend efficiency. Our goal is to provide a comprehensive and results-driven approach to LinkedIn advertising.

LinkedIn ads are particularly effective for industries that target a professional audience. These include tech, SaaS and software, professional services (law, accounting, consulting, etc.), healthcare and biotech, manufacturing and engineering, education and training, and more. LinkedIn's targeting options make it more ideal for B2B marketing than B2C marketing, and it is quite effective at reaching decision-makers and influencers within these industries.

However, while these are the most effective industries to use LinkedIn as a platform, LinkedIn ads can be tailored to suit various industries, and success depends on the strategy and creative execution. LinkedIn is almost always worth exploring as a platform for B2B marketing, but other industries might have more success on other platforms.

As the saying goes, you get what you pay for. LinkedIn ads are relatively expensive compared to those on other social media platforms, but this is largely due to the value of having access to a large professional audience and highly specific and granular targeting capabilities. How much you’ll pay depends on factors like your campaign’s audience size, the strength of the competition, and your bidding strategy. Even if LinkedIn ads are more expensive than many other venues for digital advertising, with the right strategy and optimization, LinkedIn Ads can deliver a strong return on investment (ROI). Experienced LinkedIn ad agency can also help reduce costs through effective ad management and targeting strategies.

The best LinkedIn marketing companies, like SevenAtoms, pride themselves on their transparency, adaptability, and innovation. They should offer customized strategies, be able to produce excellent creatives (copy and images or video), collaborate closely with your team, and proactively optimize your campaigns based on data and performance. Key traits are measurable, concrete results, data-driven insights, and a focus on sustainable, long-term success.

SevenAtoms has experience working with clients across various industries, and so we are not limited to a single sector. We’ve worked with SaaS, tech and software businesses, professional services, healthcare nonprofits, ecommerce businesses, and more. However, while we are certainly ready and willing to take on any challenge presented to us and apply our expertise to any industry, our main expertise is in B2B and SaaS (or B2B SaaS).

You can monitor your LinkedIn ad campaign results through regular reporting, comprehensive dashboards, and transparent communication, all of which should be part of your work with a trusted LinkedIn ads agency like SevenAtoms. We will provide detailed reports on key metrics, engagement rates, lead generation, and more. Access to regular dashboards allows you to track campaign performance. A great LinkedIn marketing agency will also offer insights and explanations to help you understand the data and make informed decisions about your campaigns.