A B2B Account Based Marketing Agency With Proven Success

Account-based marketing is a strategic approach to digital marketing where marketing and sales teams collaborate to create a personalized marketing and purchase funnel for a select high-value account, or group of high-value accounts. Rather than casting a wide net with marketing efforts, ABM targets key accounts and tailors messaging and campaigns to meet the specific needs of decision makers on a given account.

The benefits of account-based marketing are numerous, including an improved and more reliable customer acquisition pipeline, increased return on investment (ROI), and better alignment between marketing and sales. By focusing on individual high-value accounts, ABM enables personalized and therefore highly effective marketing tactics. This leads to higher engagement rates, shorter sales cycles, and greater opportunity sizes. Additionally, ABM helps reduce wasted resources, since they’re targeting only the accounts most likely to convert.

Marketing automation in ABM works by streamlining and scaling personalized efforts across targeted accounts. For instance, marketing automation software can take a hand-written message to a certain class of stakeholders and individually address and send as necessary. Automation software can deliver targeted content through a variety of channels, based on specific triggers or customer behavior – which lets businesses provide timely, relevant information to all targeted accounts, enhancing engagement.

ABM accelerates sales pipeline growth by focusing a business’ resources on engaging and converting high-value accounts that are more likely to close – and close for a higher value at that. By personalizing marketing messages to meet the specific needs and pain points of each targeted account and stakeholder, businesses can increase the likelihood that they engage and convert, therefore accelerating the sales cycle and boosting pipeline growth.

ABM is potentially extremely lucrative and high-impact, but it does require some often specialized work and know-how. Partnering with an expert ABM agency can provide expertise, resources, and technology that may not be available in-house. An experienced ABM agency, like SevenAtoms, can help design and implement a tailored account-based approach, identify key accounts and stakeholders, and use advanced analytics to measure and optimize campaign performance. Ultimately, this can lead to better results, faster, with a better ROI.

SevenAtoms offers a comprehensive suite of ABM services, from account identification and targeting to personalized content creation, campaign execution, lead nurturing, and detailed reporting and analytics. We also are able to consult on your ABM strategy and have experience integrating our work with your existing marketing and sales platforms to ensure a seamless, effective ABM approach.

SevenAtoms’ ABM services stand out due to our personalized approach and expertise. We’re willing to put in the work – and it shows. We’re not here to just do the same thing for your business we do for all businesses, like other ABM agencies will. We used advanced analytics and automation software to identify, target, and approach ideal accounts. Our dedicated team will work closely with you as our client to develop bespoke strategies designed to resonate with your target accounts. We believe in full transparency and accountability, and our commitment to optimization ensures that you will get the best possible results from your ABM campaigns.

The cost of hiring an account-based marketing agency can vary widely based on the scope of services, the size and complexity of the targeted accounts, and the length of the campaign. When you work with SevenAtoms, for instance, we charge a flat rate for the first month or two covering our normal analysis and setup expenses. After that, we charge a low flat rate plus a percentage of ad spend in the campaigns we run.

Finding a trusted ABM agency involves research and due diligence on your part. Start by identifying agencies that have experience working with businesses in your industry and a proven track record of ABM success. Read client testimonials and case studies, and request references from their prior clients. Additionally, consider the agency’s ABM approach, their technological capabilities, whether those capabilities are compatible with your own, and their level of transparency and communication. Most agencies – like SevenAtoms – will offer some sort of free evaluation and consultation so you can get a sense of how that ABM agency will work and if you like what they’re offering.