A B2B Account Based Marketing Agency With Proven Success

Account based marketing is a strategic approach to digital marketing where marketing and sales teams collaborate to create a personalized marketing and purchase funnel for a select high-value account, or group of high-value accounts. Rather than casting a wide net with marketing efforts, ABM targets key accounts and tailors messaging and campaigns to meet the specific needs of decision makers on a given account.

The benefits of account based marketing are numerous, including an improved and more reliable customer acquisition pipeline, increased return on investment (ROI), and better alignment between marketing and sales. By focusing on individual high-value accounts, ABM enables personalized and therefore highly effective marketing tactics. This leads to higher engagement rates, shorter sales cycles, and greater opportunity sizes. Additionally, ABM helps reduce wasted resources, since they’re targeting only the accounts most likely to convert.

Marketing automation in ABM works by streamlining and scaling personalized efforts across targeted accounts. For instance, marketing automation software can take a hand-written message to a certain class of stakeholders and individually address and send as necessary. Automation software can deliver targeted content through a variety of channels, based on specific triggers or customer behavior – which lets businesses provide timely, relevant information to all targeted accounts, enhancing engagement.

ABM accelerates sales pipeline growth by focusing a business’ resources on engaging and converting high-value accounts that are more likely to close – and close for a higher value at that. By personalizing marketing messages to meet the specific needs and pain points of each targeted account and stakeholder, businesses can increase the likelihood that they engage and convert, therefore accelerating the sales cycle and boosting pipeline growth.

ABM is potentially extremely lucrative and high-impact, but it does require some often specialized work and know-how. Partnering with an expert B2B account based marketing agency can provide expertise, resources, and technology that may not be available in-house. An experienced ABM agency, like SevenAtoms, can leverage their prior experience with other clients to design and implement a winning account-based approach, identify key accounts and stakeholders, and use advanced analytics to measure and optimize campaign performance. This will lead to improved ROI and put you on an impressive growth trajectory.

SevenAtoms offers a comprehensive suite of account-based marketing services, from account identification and targeting to personalized content creation, campaign execution, lead nurturing, and detailed reporting and analytics. We have experience integrating with several marketing and sales platforms to ensure a seamless, effective ABM approach.

SevenAtoms’ B2B account based marketing services stand out due to our personalized approach and expertise. We have worked with over 100 companies, run thousands of split tests, and leverage our knowledge to your advantage. We’re willing to put in the work – and it shows in the results we get. Just read our case studies. Unlike other ABM agencies, we tailor ABM solutions to your business and goals. We use advanced analytics and automation software to identify, target, and approach ideal accounts. Our talented team works closely with you to develop bespoke strategies designed to resonate with your target accounts. We believe in full transparency and accountability, and our commitment to optimization and growth ensures the best possible results from your ABM campaigns.

The cost of hiring an account based marketing agency can vary widely based on the scope of services, the size and complexity of the targeted accounts, and the length of the campaign. When you work with SevenAtoms, for instance, we charge a flat rate for the first month. After that, we charge a low flat fee plus a percentage of ad spend.

Finding a trusted B2B account based marketing agency involves research and due diligence on your part. Start by identifying agencies that have experience working with businesses in your industry and a proven track record of ABM success. Read client testimonials and case studies, and request references from their prior clients. Additionally, consider the agency’s ABM approach, their technological capabilities, whether those capabilities are compatible with your own, and their level of transparency and communication. Most agencies – like SevenAtoms – will offer some sort of free evaluation and consultation so you can get a sense of how that ABM agency will work and if you like what they’re offering.