SaaS Marketing Services

SaaS Marketing Services, SaaS Inbound Marketing, SaaS Content Marketing

For Software as a Service (SaaS) companies that are looking to grow, having a well-designed marketing strategy is critical. But it’s more than just having a plan; you need to distinguish yourself from competitors as well, and you can’t do that with an “off the shelf” approach to marketing. Your service is different, and a one-off approach to marketing will not provide optimal results.

At SevenAtoms, we’ve helped SaaS companies of all sizes with unique inbound marketing strategies to meet their business goals. We have been able to deliver results through a specialized set of services that have worked together cohesively to address all facets of their marketing plan. Our SaaS marketing strategies have resulted in:

  • Better brand awareness and exposure
  • Increased website traffic through both organic and paid channels
  • Increased number of leads, while improving overall quality of leads
  • Significant improvement in conversions of users from free trials to paid subscriptions

Our SaaS Marketing Services Include

SaaS Inbound Marketing

Educate, delight and provide real value. That is what our approach to inbound marketing is all about. Every prospective lead should be educated about your cloud service, delighted to see an industry void filled, and develop an appreciation of the value that it provides.

To accomplish this, we first identify all of your buyer personas and their journey, and then formulate a strategy to target each persona. We come up with a comprehensive strategy that integrates SEO, PPC, content, email and social media channels together for the best results.

Our goal is to generate substantial new website traffic with improved quality of visitors, resulting in a significant increase in your lead-to-customer conversion rates.

ROI Focused PPC Management

There are three main types of paid campaigns that we manage for SaaS companies:

  • Highly targeted display advertising and content discovery campaigns to generate brand awareness and capture users at the top of the sales funnel
  • Tightly managed LinkedIn, Google AdWords and Bing paid search campaigns to bring in visitors most likely to convert
  • Segmented Remarketing campaigns to get in front of visitors (or free trial users who have not signed up) with targeted offers based on what content they have consumed before

Two problems we see constantly with SaaS companies who have been running paid campaigns on their own, are that they are getting low quality leads and that the cost per lead is too high. Our team of PPC experts can fix and optimize your paid campaigns and create new landing pages to ensure that you thrive in a constantly changing and competitive landscape.

SaaS SEO

As an internet-based service, an effective SEO campaign is crucial to your success. Your target demographic is already searching for your services, but if your site isn’t ranked highly for targeted keywords, you’ll never receive these visits. Moreover, we have consistently seen for our SaaS clients, that visitors coming in through organic searches are of better quality and convert to paying customers more easily.

Marketing campaigns for SaaS companies should always start with SEO. We’re able to handle all aspects of an SEO campaign, including:

  • In-depth keyword research and competitor research to identify the best and most realistic opportunities, including long-tail keywords
  • On-page optimization including content modifications to support targeted keywords
  • Blogging campaign for increased exposure and to build authority around your subject matter
  • Off-page optimization campaign to acquire high quality inbound links from reputable sources

SaaS Content Marketing

Engaging content attracts top quality prospects who can ultimately become your best customers, especially if you have a B2B product offering. If your content isn’t up to par, you’ll lose leads and struggle to drive relevant traffic to your website. We can work with you on several fronts:

  • Develop a SaaS content marketing strategy, including buyer personas, content types and content calendar
  • Creating original, engaging and well researched content for all stages of the funnel and usable in multiple different channels – SEO, blogging, PPC and social media
  • Well researched, long-form content such as ebooks, whitepapers and guides
  • Landing pages to capture leads by gating the content

Marketing Automation and Email Marketing

Most leads, especially those at the top of your sales funnel, will not be ready to convert after the first touch. You need to keep your brand in front of these leads and devise ways of moving them along the funnel with different types of content and offers. Additionally, users who are trying out your product for a specific duration or users who signed up for a free trial but did not move forward with a paid subscription, will need more customized messaging. To address these areas, we offer the following services:

  • Development of a lead scoring, lead nurturing and workflow plan
  • Customization and configuration of your marketing automation platform (we have special expertise with Marketo and HubSpot)
  • Personalized email content and offers for multiple levels of the funnel
  • Development of downloadable content to supplement email content

SaaS Marketing Case Study for Incapsula (An Imperva Company)

Incap
  • Site visitor after 5 months +170%
  • Retargeting Lead Generation +480%
  • PPC Lead Generation +129%
  • Top 10 Keyword Rankings 35
  • LinkedIn Conversion Rate 20%

“We are very happy with the inbound marketing and PPC management services that SevenAtoms has provided. Their team has done a phenomenal job in designing innovative strategies that have worked very well so far.”

tim

Tim Matthews
Incapsula

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