B2B Demand Generation and SaaS Marketing Agency For Explosive Growth

100+ SaaS and B2B companies trust our demand generation agency to deliver exceptional performance. Are you next?

Trusted By

Forget Conversions and MQLs: Focus on Sales Opportunities and Pipeline

Create and Capture Demand to Maximize Recurring Revenue

Lower Customer Acquisition Costs with Data-Driven Insights

Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns

585%

Increase in Sales Opportunities

1,012%

Increase in No. of Customers Won

$2.9M

Increase in Revenue

World-Class B2B and SaaS Marketing Agency:
Boost Demand, Grow RMR

Vanity metrics like conversions, leads, and MQLs look nice on a dashboard – but what do they do for your bottom line? Why are you optimizing for these in your marketing campaigns?

As a demand generation agency focused on working exclusively with B2B and SaaS businesses, we know that what really matters is converting those leads into customers and realizing actual revenue growth. We don’t celebrate when vanity metrics go up; our objective is to drive tangible results for you. As a trusted B2B and SaaS digital marketing agency, we have earned the confidence of over 100 businesses due to our unwavering commitment to their growth goals. At SevenAtoms, we succeed only when you succeed.

Demand Creation

Fewer than 5% of B2B buyers are actively searching for products. This means that if you want to grow aggressively, you need to target the remaining 95%+. As a proven B2B and SaaS demand gen agency, we help you get these potential buyers in your pipeline through:

Insightful content that people want to consume and share
Paid social campaigns that engage your ICPs
SEO-driven content around common pain points and problems
Paid campaigns for videos, podcasts and webinars to showcase your expertise
ABM (account-based marketing) audiences to generate interest in your brand

Demand Capture

Informed B2B buyers actively seek out solutions to meet their needs, looking into their options across a variety of channels. Our B2B and SaaS marketing company ensures you’re top-of-mind when these decision-makers conduct their research, by positioning your brand prominently by using:

Granular paid search campaigns for high intent keywords
Paid social ads that reinforce your brand’s positioning with now-curious prospects
Search engine optimized website pages that ensure you show up prominently in organic search results
Retargeting campaigns aimed at “warm” prospects who are primed to engage with your brand
Paid ads and promotional placements on key review sites that are trusted across the B2B world

Demand Acceleration

Once your demand creation and demand capture campaigns are humming along, it’s time to focus on optimization and growth. As an experienced B2B demand generation agency, we know that momentum is key, which means it’s time to step on the gas and capitalize further on your newfound opportunities through:

Optimization of paid campaigns based on opportunities and pipeline generated
A/B testing of landing pages and ads to increase conversion rates
Siphoning demand from other, similar categories
Expanding your reach by launching campaigns on new channels
Increased investment in demand creation – ramping up the cycle and driving huge growth.

We Work on the Same Tech Stack You Do

Search Engine Marketing

In today’s hyper-competitive B2B landscape, it’s vital to excel at PPC and SEM campaigns. This is a core component of the demand capture process.

As a proven B2B and SaaS marketing agency, SevenAtoms uses deeply segmented campaigns with precision targeting for high-intent keywords. Our seasoned PPC experts optimize campaigns on popular search engines like Google and Bing, ensuring that we’re generating leads that have a higher likelihood of turning into opportunities. Our purpose-driven campaigns include comprehensive keyword research, compelling ad copy, custom-built landing pages, and thorough performance monitoring to ensure we’re always realizing the best return on your ad spend.

Paid Social Marketing

In our digital age, it’s vital to engage with business decision makers where they are. LinkedIn is an obvious choice for B2B marketing, but these stakeholders aren’t just business automatons, they’re individuals who regularly use platforms like Facebook, TikTok, Instagram, and YouTube.

The goal of SevenAtoms, as a skilled B2B and SaaS marketing agency, is to put your business and its solution at the top of mind across the spectrum of paid social platforms. By strategically targeting B2B buyers across these channels, we harness the power of “dark social” – private, interpersonal interactions that drive brand awareness and word-of-mouth referrals. The next time key decision makers are talking about their options, our marketing efforts will make sure they think about you.

Landing Page Design

Many otherwise well-executed paid search and social media campaigns make one key mistake: They send traffic to web pages or template-based landing pages that don’t convert well. You shouldn’t waste your hard work getting leads on low-conversion pages. SevenAtoms creates purpose-built landing pages that are designed to maximize conversions. We create and A/B test variants, including using smart AI-based testing, to drive continuous improvement.

Our custom landing pages provide a personalized and relevant guided experience. This optimization makes it more likely for prospects to take key step towards becoming your customer, such as signing up for a demo of your solution. Our landing pages align perfectly with your B2B goals, resulting in more sales opportunities and higher ROI.

SEO and Content Marketing

SEO and content marketing are critical pillars of success in digital B2B marketing – blogs and guides can be vital for demand creation, and having an SEO-friendly website makes it easier to capture that demand when decision makers come looking. SevenAtoms is a B2B and SaaS marketing agency that excels at creating and optimizing SEO-driven content for businesses.

Our expertise in this field ensures that your business enjoys enhanced visibility and organic web traffic. High-quality content like the blogs we create plays a crucial role in nurturing prospects, providing valuable insights and establishing your brand as an authority. In the ever-evolving landscape of digital marketing for B2B and SaaS, SEO and content marketing remain pivotal for building a robust sales pipeline and securing long-term success.

Review Site Placements

For SaaS businesses, review sites like G2 and Capterra hold immense significance. They aren’t just platforms for ratings; they’re a reflection of your reputation. Being prominent on these review sites is invaluable for demand capture, as decision makers flock to these sites to research the most popular and best-reviewed solutions.

We specialize in helping optimize your profile on these sites and run high-converting ad campaigns to make sure that you show up prominently as they research potential solutions for their needs.

Account Based Marketing

Why is ABM important? ABM focuses on quality over quantity, making it a key driver of high marketing ROI for B2B brands. SevenAtoms’ wealth of experience helps our B2B and SaaS clients navigate the ABM landscape.

Our tailored approaches are designed to target your ICPs (ideal customer profiles) with precision, ensuring personalized engagement and meaningful interactions. This doesn’t just foster a robust sales pipeline, it makes your advertising spend go even further. ABM’s ability to create a personalized, one-to-one connection makes it an invaluable tool for modern B2B success, and SevenAtoms can help you get there.

Demand Gen and SaaS Marketing FAQs

What to Look For when Hiring a Top SaaS Marketing Agency

When hiring the best SaaS digital marketing agency for B2B, it’s important to look for several qualities. It’s vital to ensure that they have a proven record of success at helping SaaS businesses like yours grow, and that their staff has experience with the nuts and bolts of all kinds of marketing – organic/SEO marketing, paid search, social media marketing, and more.

However, to truly grow your business beyond a small customer base, it’s paramount that you choose a marketing partner that has experience providing demand generation services. A B2B SaaS marketing company can help you capture the demand of customers already looking for services like yours – a great one will help you grow that customer base by creating demand.

How is a Demand Generation Agency Different from a Lead Generation Agency?

This all comes down to the differences between demand generation vs. lead generation. Lead generation is great for capturing the attention of prospective buyers who already know your company – but that’s a tiny minority of your potential customer base. Whether outbound (e.g., cold calling) or inbound (e.g., paid search ads), lead generation can only ever market to the percentage of your customer base that is already researching your industry.

A B2B demand generation agency, on the other hand, helps you reach out to the much larger majority of your potential customer base that doesn’t know that your solution exists to address their problem – or may not even know that they have a problem. High-quality demand generation services reach these customers where they are, spurring them to start researching your industry. Once they’re interested in your industry and potentially your products (demand creation), a demand generation agency will help put you in a strong position to be the solution they ultimately choose (demand capture).

A B2B demand gen agency tends to focus its demand capture efforts on keywords with high purchase intent, while a lead generation agency’s focus can also include low-intent keywords that are more likely to generate MQLs for a longer nurturing sequence.

What Is SaaS Demand Generation?

The objective of SaaS demand generation is to convince potential SaaS buyers that they need your offering. A potential customer probably isn’t thinking, for instance, “I need a tool that helps me build workflows”; they’re thinking “boy, it takes forever to build good processes in my business.”

A B2B and SaaS demand generation agency like SevenAtoms can reach these prospects, making them realize that they have a problem and that solutions like yours exist to address that need – a need they might not have realized existed. In this way, the name makes perfect sense, because demand generation services do exactly that: They generate demand for your offering.

What Does a B2B SaaS Marketing Agency Do?

B2B SaaS marketing agencies help SaaS companies find and attract new customers. Demand generation services are a key element of growing a B2B business.

A key part of what B2B demand generation marketers do is harnessing the power of “dark social,” which is conversations that take place on internal Slack and Microsoft Teams channels, discussion boards, direct messages, trade shows, events and elements of the “water cooler”. Especially at large businesses, decision makers are more likely to get recommendations for solutions from colleagues and employees, so it’s vital that B2B marketing services like SevenAtoms ensure that your name comes up in these conversations.

How Does a B2B Demand Generation Agency Help My Business?

Simply put, a skilled demand generation agency can dramatically increase the amount of available customers your business can sell to. Most prospective B2B buyers aren’t looking for your products because they don’t know that you exist – they might not even know that their business has a problem that your offering can solve.

A good B2B demand gen agency solves this. By reaching B2B decision makers where they are and the places they exist online, you convince them that their problem can be solved by businesses like yours. This expands your prospective audience by targeting clients who aren’t yet engaged with your industry, a much bigger slice of the pie than those who already are.