8 Strategies For Improving Lead Quality from PPC Campaigns

B2B-PPC-8-ebook-1.png

Are your salespeople complaining about getting too many "junk leads" from your paid campaigns? Or perhaps you are just not seeing the ROI you should be getting from your Pay-Per-Click (PPC) campaigns?  

If the answer is yes to either of these questions, then start turning things around with this e-Book. It covers:

  • How to setup proper PPC tracking
  • Ways to accurately attribute results
  • Tips for selecting the right keywords
  • Strategies for segmenting your campaigns