Inbound Marketing Services That Actually Work

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Inbound Marketing Services

Inbound Marketing allows you to connect with prospects in a natural, unobtrusive way. It relies on attracting customers through education and openness instead of through disruptive, self-serving marketing techniques.  Done right, it lets you combine all of your online marketing channels into a cohesive, well-oiled machine that generates more leads with less effort.

There are four main areas under Inbound Marketing:

  1. Getting found by ensuring your visibility across multiple online channels
  2. Converting visitors into leads
  3. Closing business by nurturing leads into customers
  4. Analyzing results to improve decision making and ROI

SevenAtoms works closely with you to define your inbound marketing strategy and drive its day-to-day execution in order to increase your online visibility and bring in more customers. Our goal is to generate substantial new website traffic with improved quality of visitors, resulting in a significant increase in your lead-to-customer conversion rates.

We believe the best way to do that is by building a strong relationship between you and your potential customers. Inbound marketing is all about making connections with real people and our services are structured with this in mind.

How Our Inbound Marketing Service Works

Inbound Marketing Strategy

We start with an initial consultation in which we learn about your business, products, services, goals and current challenges. We evaluate your website thoroughly for SEO and user experience, perform a content audit to determine where there may be gaps in your content marketing and research your competitors to determine their participation in inbound marketing. Based on this information, we create an inbound marketing blueprint that includes detailed buyer personas to guide targeting efforts and strategies for organic SEO, PPC marketing, content marketing and social media.

Attract Visitors

We use all available online channels to attract prospects to your brand. We use strategies that are designed around each of your buyer personas and that use all marketing mediums, such as blogs, website content, articles, paid search and social media content, in tandem to drive targeted visitors to your site. The idea is to be where your customers are and to engage with them in meaningful ways.

Convert Visitors into Leads

With well-designed calls-to-action and landing pages, we turn website visitors into leads or direct customers. The key to lead generation is to offer something that prospects value enough to part with their contact information. This could be a downloadable ebook or guide, a free consultation, a quote request, a promotional offer or a product trial. Our approach is to design compelling landing pages and call-to-actions and to continuously test different variations and offers to boost conversion rates.

Nurture Leads into Customers

Many prospects will not be ready to buy from you right away. They may want to compare offering with competitors, or just need more time and information to make a decision. The latter is especially true for B2B products and services where the complexity necessitates a long sales cycle. The lead nurturing campaigns we create rely on highly targeted emails with short-form or downloadable content that is customized to the prospect’s persona, buying stage and specific solution they have shown interest in. We also use segmented remarketing campaigns so that prospects are regularly reminded about the product or service they have viewed.

Analyze and Delight

Just because you were able to close a lead doesn’t mean that you should stop educating them or sending them offers. We can create content that helps customers make the most of your offering, up-sell another product or service, or renew a subscription that is about to end. We also provide you with easy-to-digest monthly reports and analysis which breaks down exactly what is working and what needs improvement so that we can adjust our inbound marketing strategy for the next month.

Harness The Full Power Of Inbound Marketing

Contact us today for a free consultation

The SevenAtoms Difference

  • Diverse industry experience – from SaaS, to B2B Services, to consumer E-commerce and everything in between
  • HubSpot Certified Partner and Google Certified Partner
  • Strategies that are always unique and tailored to each client – we don’t use a cookie-cutter approach toward inbound marketing
  • Well researched, journalistic level content for blogs, web pages, ebooks, whitepapers and guides
  • ROI focused SEO strategies that are optimized for the latest Google updates
  • Paid search, display, remarketing and social media campaigns that help maximize profitability
  • Lead nurturing campaigns and marketing automation management to drive prospects deeper into the funnel
  • Responsive landing pages optimized for all devices, and continuous A/B testing to optimize conversions

Our Clients

Harness The Full Power Of Inbound Marketing

Contact us today for a free consultation