Performance Driven Inbound Marketing Services
Increase targeted inbound traffic and skyrocket your lead generation today.
Our ROI focused inbound marketing strategies have helped businesses build sustainable lead generation machines, making a true impact on the bottom line.
An Inbound Marketing Company Built Around You
Your business is unique, so why should you settle for out-of-the-box inbound marketing services? At SevenAtoms, we tailor our services to each of our clients and help them build campaigns based on their target customers, goals, and capabilities. We help you connect with prospects in a natural, unobtrusive way. We rely on attracting customers through education and thought leadership content instead of through disruptive, self-serving marketing techniques. Our approach combines all of your online marketing channels into a cohesive, well-oiled machine that generates more high quality leads with less effort.
Our inbound marketing approach, illustrated on the right, helps you:
- Attract visitors by ensuring your visibility across multiple online channels
- Convert visitors into leads
- Close business by nurturing leads into customers
- Delight customers for long term retention and referrals
- Analyze results to improve decision making and ROI
We work closely with you to define your inbound marketing strategy and drive its day-to-day execution. Our goal is to generate substantial new website traffic with improved quality of visitors, resulting in a significant increase in your lead-to-customer conversion rates.
Whether you are looking for help with a specific inbound marketing campaign or need us to act as your entire marketing department, we are the right inbound marketing company for you.
Featured Case Study: Cyber Security SaaS Company Sees 1,012% Growth From PPC Campaigns
Increase in Sales Opportunities
Increase in No. of Customers Won
Increase in Revenue
SEO is the magic wand of the digital marketing world. When used correctly, it can be an incredibly effective tool for driving organic traffic to your site and bringing in new, higher-quality leads.
But getting the best possible results requires the special touch of an SEO wizard—an expert who understands the intricacies of modern search tactics. Using phony or outdated SEO practices can harm the authority of your site.
Our highly knowledgeable team at SevenAtoms works diligently in order to ensure that your content is thoroughly optimized through the use of leading strategies and practices. Plus, we’re constantly researching new ways to improve our tactics, so you can be assured that you’re always in the most capable of hands.
Blogging and Content Marketing
High-quality content is at the heart of inbound marketing. Whether you want to build out and execute a comprehensive content marketing plan, or just need help with individual content pieces, we can help.
We can create thought leadership level content for blog posts, e-books, whitepapers, press releases, website pages, emails, infographics and more. We have the expertise to produce world class content, handle the deisgn and layout, and publish the content through your preferred channels.
Our content marketing services are centered around producing high-quality, educational assets that drive results.
Social Media Marketing
No matter what industry you are in, social media is a great way to connect with and nurture new customers. We can ensure that your social feeds always have something fresh and compelling to say and that you are reaching the right audience.
We can create original social media updates to help promote your brand, services, and content assets. We can help you identify which social channels make the most sense for your business and assist you in monitoring your feeds.
Demand Generation and Lead Nurturing
We get it—you don’t have time to spend on poor quality leads. Fortunately, demand generation and lead nurturing are a big part of our inbound marketing services. We can create campaigns that attract and nurture sales-ready leads.
We are able to create demand generation campaigns that are targeted, scalable, and produce results. We can also nurture your existing prospects through automated email campaigns, retargeting, and other marketing techniques.
Marketing Automation Software
Marketing software can be a big investment. Are you getting the most out of yours? We have extensive experience with HubSpot and Marketo and can help you get the most out of both.
Need to get started with HubSpot? Or maybe fine-tune your nurturing campaigns in Marketo? Whether you are new to these platforms or have been using them for years, we ensure that you are getting the most out of HubSpot and Marketo.
We can assist with setup, optimization, and ongoing management for either platform, allowing you to focus on your core business.
Website and Landing Page Design
If you don’t have a well-designed landing page or website, you probably experience high bounce rates and sluggish conversions. Designing a functional web page that’s also aesthetically pleasing and on-brand can be surprisingly difficult.Fortunately, our creative team has perfected this craft having worked on hundreds of conversion optimized page designs for paid, organic and content campaigns.
After all the effort you’ve put into building your brand, why settle for generic templates? From content to coding, we put the utmost care into every aspect. Our design and development teams work with you directly to get a thorough sense of your brand and business needs, creating custom designs that drive conversions and turn visitors into leads.
But the proof is in the profit pudding, as they say, which is why we continually test and improve your site and landing pages to ensure optimal results.
Our Clients Love The Results
Chad Souter, Landpoint Inc.
217% INCREASE IN TARGETED TRAFFIC
“It is very clear the impact your team is making. You guys are doing a great job on targeted leads. In fact, we closed a lead directly through your marketing efforts last year that has resulted in over half a million dollars in revenue!”
How Our Inbound Marketing Service Works
Inbound Marketing Strategy
We start with an initial consultation in which we learn about your business, products, services, goals and current challenges. We evaluate your website thoroughly for SEO and user experience, perform a content audit to determine where there may be gaps in your content marketing and research your competitors to determine their participation in inbound marketing. Based on this information, we create an inbound marketing blueprint that includes detailed buyer personas to guide targeting efforts and strategies for SEO, PPC marketing, content marketing and social media.
We use all available online channels to attract prospects to your brand. We use strategies that are designed around each of your buyer personas and that use all marketing mediums, such as blogs, website content, articles, paid advertising and social media content, in tandem to drive targeted visitors to your site. The idea is to be where your customers are and to engage with them in meaningful ways.
Convert Visitors into Leads
With well-designed calls-to-action and landing pages, we turn website visitors into leads or direct customers. The key to lead generation is to offer something that prospects value enough to part with their contact information. This could be a downloadable ebook or guide, a free consultation, a quote request, a promotional offer or a product trial. Our approach is to design compelling landing pages and call-to-actions and to continuously test different variations and offers to boost conversion rates.
Nurture Leads into Customers
Many prospects will not be ready to buy from you right away. They may want to compare your offering with competitors, or just need more time and information to make a decision. The latter is especially true for B2B products and services where the complexity necessitates a longer sales cycle. The lead nurturing campaigns we create rely on highly targeted emails with short-form or downloadable content that is customized to the prospect’s persona, buying stage and specific solution they have shown interest in. We also use segmented remarketing campaigns so that prospects are regularly reminded about the product or service they have viewed.
Analyze and Delight
Just because you were able to close a lead doesn’t mean that you should stop educating them or sending them offers. We can create content that helps customers make the most of your offering, up-sell another product or service, or renew a subscription that is about to end. We also provide you with easy-to-digest monthly reports and analysis which breaks down exactly what is working and what needs improvement so that we can adjust our inbound marketing strategy for the next month.