Case Study for Green Energy Company
Bloom Energy grows organic traffic by 47% and generates 450+ leads.
446
Leads Generated from PPC
47%
Increase in Organic Traffic
1,261
Organic Leads Generated
The Client
Bloom Energy is a leading provider of clean energy solutions. Their chief product, the Bloom Energy Server, is a versatile, reliable, and resilient onsite power source, ensuring uninterrupted power supply for businesses and communities. With a focus on resilience, sustainability, and cost-effectiveness, Bloom Energy offers innovative solutions to address the global challenge of transitioning to clean energy sources.
The Challenge
Prior to approaching SevenAtoms, Bloom was attempting to run their own PPC campaigns. However, these campaigns did not perform very well, and due to a lack of widespread awareness and knowledge over onsite power sources like the Bloom Energy Server, they struggled to make inroads. They asked SevenAtoms to build brand awareness and generate as many leads as possible, while keeping cost per lead low.
The Solutions
SevenAtoms provided the following services:
- Google Paid Search Campaign Setup Management
- Site SEO Overhaul
- Content Development
SevenAtoms conducted thorough keyword research, incorporating highly relevant and high-intent keywords into the PPC ad strategy. The SevenAtoms team crafted highly relevant ad copy and CTAs, and did a complete revamp of the client’s existing campaigns. This included landing page A/B testing for conversion optimizations, addressing the shortcomings in their existing campaigns’ performance.
The Results
Bloom Energy saw consistent growth and improvement in its key metrics after working with SevenAtoms. Key highlights include:
- 450+ Leads
- 47% Increase in Organic Traffic
- 1200+ Organic Leads
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