Miles Oliver

Miles is an independent writer with a background in business and a passion for tech, psychology, news, and simply helping people live happy and fulfilled lives. He has lived and traveled all over the United States and continues to expand his awareness and experiences. When he is not writing, he is most likely mountain biking or kicking back with a cup of tea.

Mastering the Art of Email Outreach

Mastering the Art of Email Outreach: Advanced Techniques for Effective Communication and Relationship Building

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Marketers use a variety of channels to connect with their audiences, but one that’s especially impactful is email. Around 50% of marketing professionals who responded to a 2022 Statista survey said they had a two-time improvement rate in their email marketing return on investment (ROI). Aside from having one of the highest ROIs, email communication …

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PPC Campaigns_ Strategies and Best Practices

Maximizing Your PPC Campaigns: Strategies and Best Practices

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Pay-per-click (PPC) advertising is a widely available marketing campaign strategy. Businesses of all sizes and a variety of budgets can tap into the world of PPC. Whether you’re looking to generate leads, increase brand visibility, or drive conversions, a well-executed PPC campaign can deliver exceptional results with minimal investment. Google estimates that businesses make an …

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