Tina Bahadur

What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right.Your marketing may be powered by advanced analytics, knowing your customers, and years of marketing experience. Still, it’s not easy to understand the best marketing move right off the bat. Making the […]

Which retargeting ad platforms do top retargeting companies use to recapture missed opportunities with customers? It depends on your type of business and how you plan to use this powerful ad type. Below, we break down the 7 best platforms, who should use which, and what they might cost you. Choosing one can have you

When you think “content optimization,” chances are you’re still thinking about creating content that gets all the bot love. After all, if the algorithms don’t love it, they won’t serve up the traffic. For some, this is a conscious belief. In others, a subconscious influence in the recesses of the mind drives a bad optimization

There’s something that we’ve been seeing a lot with B2B marketing – businesses making an oversized B2B content marketing strategy mistake… like rental truck drivers who don’t see the “low bridge” sign and go full speed ahead. Maybe you have also fallen hook, line, and sinker for the B2B content marketing strategy narrative pushed online.  You’ve

Your ecommerce marketing strategy needs to be like a superhero cape – it should make you stand out and kick butt. You want to make sure it’s designed to not only strengthen your brand, but also attract customers and increase sales. Think about it – you’re not just selling products, you’re selling an experience. You

Evergreen PPC ad campaigns are amazing for your business. They’re like low-hanging fruit that you can pluck for a nice snack; you continue benefiting from them long after you have published them for the first time.  However, if you notice a significant or sudden decline in performance, it may be time to assess and adjust.

To be successful in the competitive ecommerce market, it’s important to have multiple touchpoints with potential customers. Your business may offer top-notch products or services, but simply having great offerings isn’t enough. Prospects need to be aware of your brand, be fully convinced of your product’s value, and have confidence in your authenticity through social

If you’re not taking advantage of Instagram advertising, you’re leaving money on the table. Each month, more than two billion people use Instagram. Seventy-two percent of Instagram users use the platform to make purchase decisions. If you haven’t used Instagram to reach your audience, here’s how to advertise to drive ecommerce sales. Instagram Advertising 101

If you are looking to sell your products, you have a plethora of options to promote your products online, including Google Shopping ads, Facebook ads, and more. The list of options can seem endless and it can be difficult for you to decide where to drop your advertising dollar. Amazon advertising is another great option,

Every inbound team dreams of having their content go viral on social media. Here are some tips for aligning social presence with your content outreach strategy.