Paid Search Marketing is at the heart of any PPC effort. It can be the great equalizer, allowing your business to compete with larger organizations for search engine traffic. It can also be one of the most challenging paid channels to manage, especially if there is a lot of competition in your space.
Our proven processes cut your cost-per-click, boost click-through rates, increase conversions, and improve the quality of your leads. To ensure the best possible outcome of your campaigns, all campaign strategies are developed based on thorough keyword research and competitor analysis. Whether it's building a brand new campaign from scratch or repairing the one's you're struggling with, we're here to help.
Display Ads are an incredibly effective method for generating new traffic and raising brand awareness amongst your target demographic.
To drive conversions for your business, our in-house designers create attractive and professional display ads along with customized landing pages. From design and ad copy to managing your bids and reporting, we've got you covered.
Targeting campaigns correctly can be difficult. With our help, your ads will only be displayed on high-quality sites that your target audience regularly visits.
With a well-built remarketing or retargeting campaign, you can reach interested leads that previously visited your site without completing the conversion process. This allows you to generate new sales that you would have otherwise missed. In today’s fast-paced world, remarketing is critical in moving prospects down the conversion funnel.
With SevenAtoms on your side, you don't have to worry about the technical side of things. Our team of experts will plan out a strategy based on your needs, and then execute and manage remarketing campaigns that are designed to work best for your unique business.
For all ecommerce companies, Google Shopping Campaigns should be an essential part of paid campaign efforts. Google Shopping helps your business appear at the top of the search results pages in response to product related searches. At SevenAtoms, we ensure effective performance of Google Shopping Campaigns by using customized product feeds with as much detail about the products as possible, high-resolution images, specific field attributes, and effective use of promotional text.
If you're experiencing sluggish conversion rates and irregular or poor-quality leads, you may be in need of an Extreme Makeover: Landing Page Edition.
Landing pages are an effective visitor conversion tool for businesses across all industries. Our expert design and development teams work with you to create landing pages that are attractive and on-brand. From there, we perform regular A/B tests on various creative elements to ensure that these pages drive results consistently.
Did you know there are nearly two billion people using social media worldwide? That's a market you definitely don't want to miss out on. But not all of those social media users will fit your brand, which is why it's imperative to build highly-targeted and strategic audiences. Our paid social media advertising experts help you promote your business offers only to those who are most likely to buy, ensuring that you maximize sales and ROI.
We love to create great ads that represent the essence of your brand with enticing offers, stellar ad copy, and stirring visual elements that attract engagement and collect leads. Plus, in addition to creating new campaigns, we can help you turn around your existing social campaigns that haven't seen results.
"SevenAtoms has helped us get excellent ROI from our paid campaigns. Their understanding of B2B SaaS and Cyber Security has really shown up in the engaging content and landing pages they have developed for us. They continue to crush it across all our campaigns!"
First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. For display campaigns, we research specific sites that are frequented by your target audience.
Unlike some large PPC agencies, we don’t use a cookie-cutter strategy for your PPC campaign. Instead, we take the time to clearly understand your offering, target markets you serve, and your overall goals. With this information in mind, we craft a strategy designed to suit your unique needs. Among other factors, we determine what geographic locations, household income levels, ad schedules, devices (mobile, desktops, tablets) to target.
Based on the strategy, we start building your campaigns. The first step is to structure the campaign with appropriate ad groups, keywords, site placements, remarketing lists, product feeds etc. and set up all available ad extensions. We design conversion-optimized landing pages using modern, responsive styles that work well across all devices. We also create compelling ads that fit in with the keywords and target markets we are pursuing and with appropriate Call-To-Actions leading to the landing pages. We set up conversion tracking, including phone call tracking and integration with your marketing automation or e-commerce platform. After detailed testing across various devices, we launch your campaigns.
We constantly monitor your PPC campaigns and optimize them to ensure that they are always getting you great results at the right cost per lead or cost per sale. This involves regularly adjusting bids, updating keywords, split testing ad copy, A/B testing landing pages, optimizing mobile device performance, and a host of other tasks. We dive deep into the data and analyze performance across multiple dimensions and change settings accordingly. For lead generation campaigns, simply getting conversions is not enough. We look at the quality of leads, using metrics such as lead scoring from your marketing automation system, and make adjustments to campaigns accordingly.
