ROI Focused PPC Management Agency

PPC advertising, or Pay-Per-Click advertising, is a type of digital advertising where businesses pay a fee when a user clicks on their online ads, rather than paying per impression or view. These ads can appear on search engines, social media platforms, websites, and more. The uniqueness of PPC lies in its immediacy; rather than being a long-term investment like SEO, ads are displayed as soon as the campaign starts. PPC advertising provides precise audience targeting, allowing businesses to reach potential customers who are actively in the “searching” phase of the customer journey.

Since you only pay for actual clicks, PPC can be very cost-effective when done right, and it offers detailed performance metrics, making it easy to measure ROI. With PPC, you have full control over your budget and can optimize campaigns based on real-time data, making it a versatile tool for businesses of all sizes.

Here are just some of the most common types of PPC ads:

• Search Ads: Text-based ads shown in search engine results.
• Display Ads: Visual ads (images or banners) on websites.
• Video Ads: Short video clips, often on platforms like YouTube.
• Shopping Ads: Ads that showcase products, prices in search results.
• Social Media Ads: On platforms like Facebook, Instagram.
• Remarketing Ads: Targeting users who visited your site before.

PPC advertising can be great for quickly jumpstarting a campaign, because it offers immediate visibility by displaying your ads when users search for relevant terms or visit certain pages. It provides precise audience targeting, cost control, and measurable results, making it highly cost-effective and efficient when done right.
 
With PPC, you can experiment with various keywords, ad formats, and budgets to achieve the best ROAS (return on ad spend). It also provides valuable insights into user behavior. Whether you're a small business seeking quick results or a large enterprise aiming to scale, partnering with an experienced PPC management company can help you achieve your specific goals and be a powerful tool for driving traffic, increasing conversions, and fostering business growth.

PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are distinct methods of digital marketing for a brand.

PPC involves paid advertising, offering immediate visibility with advertisers paying when users click on their ads. It provides precise control over budgets, making it suitable for short-term goals.

SEO focuses on optimizing website content and structure to improve organic search rankings. It's a long-term strategy that doesn't involve paid advertising, with results taking time to materialize. On the other hand, it’s free! When making a choice between PPC vs. SEO, you should consider whether you want more expensive, immediate results, or results that won’t cost you money but which might take longer to materialize.

Our PPC management agency specializes in various PPC channels and platforms, focusing particularly on Google Ads, Bing Ads, and Amazon as well as social media advertising on platforms such as Facebook, Instagram, and LinkedIn. We also excel in display advertising, video advertising on platforms such as YouTube, shopping ads for ecommerce businesses, remarketing campaigns, and local PPC targeting.

PPC is a wise investment due to its precise targeting, immediate visibility, cost control, and measurable results. It allows businesses to reach the right audience, capture user attention instantly, and pay only for actual clicks. With detailed metrics, it's easy to track ROI and optimize campaigns in real-time, making it a cost-effective and adaptable advertising choice. Whether you're looking for short-term results or long-term growth, PPC offers a versatile solution to meet your marketing objectives. Partnering with a PPC management agency that has proven itself and earned recognition as a Google Premier Partner and Meta Partner elevates the chances of success.

PPC is a potent driver for your bottom line, helping you acquire new clients with effective, precisely targeted digital advertising. Our PPC management company is a Google Premier Partner and a Meta Partner, an honor reserved for only a handful of PPC management agencies. We are definitely proven and possess the necessary skills and experience to drive successful PPC campaigns.We combine PPC strategy, PPC management and continuous optimization – conducting comprehensive industry and keyword research, identifying your target audience, and crafting compelling ads to appeal to their needs.

We also focus on post-click engagement, directing potential clients to purpose-built landing pages designed to guide users towards conversions, whether that’s signing up for a demo or making a purchase. We continuously monitor campaign performance and make real-time adjustments so that we’re always pursuing the best return on your ad spend.

Through our tailored strategies, constant optimization, and commitment to your business's success, we ensure that our PPC efforts translate into tangible business growth and increased revenue.

The ideal PPC budget for a business depends on your size, industry, competition, and goals. To determine an appropriate budget, we can assess factors like general keyword competitiveness and your desired ad exposure to calculate a predicted general cost-per-click (CPC). As a general rule, the more competitive your industry, the higher your budget may need to be.

As a general rule of thumb, to see real results you should expect to be spending at least a couple thousand dollars on PPC every month; for larger accounts, that can be in the tens or even hundreds of thousands of dollars – but the return can be more than worth it!

It's crucial to strike a balance between budget and ROI. We work closely with you to define clear goals and allocate your budget efficiently to maximize results. Whether you have a modest budget or significant resources, our PPC management company tailors strategies to deliver the best possible outcomes within your financial parameters. We also continuously optimize your PPC campaigns to ensure you're getting the most value from your investment.

The pricing structure of our PPC management company depends on several factors, including the scope of your campaign and your specific goals.

Generally, SevenAtoms follows a “flat fee + percentage of ad spend” model. When you start working with us, we’ll charge a flat fee for the first month or two to cover some fixed activities like research and campaign setup. Then, for each month after that, we charge a percentage of your PPC ad spend to cover the extra costs on our end of running your campaigns.

If you’d like to know more about our pricing model or specific fees, contact us for a free consultation and quote!

As an ROI-driven PPC management agency, we are committed to transparency and go the extra mile by delivering an advanced reporting dashboard to our clients every month. Typically, we provide a full report dashboard at the start of every month that shows campaign performance and KPIs like ad spend, conversions, cost per conversion, and more. We break down individual campaigns and targeted keywords to find the most effective and most efficient variables that we can use to further optimize the campaigns.
 
Our reporting is delivered on a regular basis, ensuring you stay informed about your campaign's progress. Our PPC management company believes in open communication, and our reports serve as a valuable tool for assessing the effectiveness of your PPC investment and making informed decisions for future strategies.