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LinkedIn Marketing For B2B Leads

Turn LinkedIn into a targeted lead generation machine with organic marketing and paid ads. 

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LinkedIn Marketing Services

Most companies have realized that, when done right, social media can be a powerful tool for driving sales. The problem is that oftentimes companies don’t have a real idea of how to leverage social media in a way that gets results. With our LinkedIn marketing services, we can integrate social media with the rest of your inbound marketing efforts to help you drive sales and generate highly targeted leads.

LinkedIn excels as a B2B networking tool, creating awareness for high-quality prospects who are most likely to become customers. With our help, you can harness LinkedIn’s full potential by targeting decision makers based on their specific industries, the size of their company, or their interest in specialized topics. We develop strategies that allow you to find and connect with these prospects in a more natural way.

How Our LinkedIn Marketing Service Works

Discovery and Strategy

You won’t see results from your social media campaign if you don’t have a well-devised plan in place. We evaluate the current social media landscape and content offers for your field and then determine where there are opportunities. Subsequently, we work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers.

Company Page Setup

The foundation of a solid LinkedIn marketing campaign is a well-designed company page that is consistent with your organization’s branding and integrates with other marketing campaigns. We will optimize your existing company page to maximize its potential and promote brand awareness. In addition, we will update or create Showcase Pages to highlight specific products, services, and promotions.

Sponsored Updates and Ads

LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective—Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our expert team gets as granular as possible when it comes to determining which business demographics and LinkedIn groups to target. We then use these campaigns to promote blog posts, ebooks, guides, and other offers. We also create customized, responsive landing pages to generate leads for asset downloads and other offers.

Daily Updates and Follower Interaction

As with other social media channels, LinkedIn marketing requires regular interaction with followers in order to increase its effectiveness. We facilitate this by writing and publishing daily updates for you. These updates are based on pre-defined publishing guidelines which we discuss with you during strategy development.

Content Creation

LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing and editing the content, and publishing it for you. We also create LinkedIn articles as well as long-form content that can be used for offers that you share across the network.

Group Management

One of the most organic ways to connect with new prospects and demonstrate thought leadership is by joining in LinkedIn groups or starting your own group. We help identify which LinkedIn groups you should be participating in or create groups from scratch and then post messages and interact with group members on your behalf.

Integrated Analytics

We integrate LinkedIn marketing with your other marketing platforms, as well as Google Analytics, in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our thoughts as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign.

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