Search engine marketing agency, Search engine marketing company, Search engine marketing services

Search Engine Marketing Agency With Full-Funnel Approach

Search engines are the best way to connect with qualified, ready-to-buy leads. But researching keywords, optimizing website pages, creating content, and managing paid search campaigns takes time, resources, and expertise. Also, if your SEO strategy is ineffective, it can be months before you realize that something is wrong and make the necessary adjustments.

SevenAtoms is a search engine marketing company that specializes in creating targeted, data-driven campaigns. We build search engine campaigns from scratch or can audit and retool existing campaigns that have been proven ineffective. Our search engine marketing services allow your business to grow its presence on search results faster while targeting the keywords that will get you the best return on investment. Whether you are an e-commerce website looking to drive more organic sales, or a SaaS company in a competitive space, SevenAtoms can help your organization to get real results.

Paid Search Marketing

Paid search marketing is an essential part of your search engine marketing efforts. With the right strategies in place, you can compete with larger, well-known companies online while achieving an strong return on investment for your business. But there are many moving parts involved with managing each paid channel effectively, which can pose a serious challenge for businesses, especially for those in competitive industries.

We are a search engine marketing agency that uses proven processes, with effective paid search marketing campaign strategies based on thorough keyword research and comprehensive competitor analysis. We can help you drastically reduce your cost-per-click while improving click-through rates, and increasing conversions. The result is more leads of a higher quality for your business.

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Landing Page And Conversion Rate Optimization

Landing pages play an important role in helping convert interested visitors into long-term customers. If you notice that your conversion rates have started to decline or that the leads you are getting aren’t right for your business, it may be time to revisit your landing pages.

Whether it’s the content that impacting your conversion rates or the design that needs some tweaks, SevenAtoms is here to help. Our search engine marketing company has expert design and development teams that will create attractive landing pages that are optimized for conversions. Our team also performs consistent A/B tests on different landing page elements to ensure that your landing pages are consistently converting.

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Google Shopping Campaigns

Google Shopping Campaigns are an essential element of every ecommerce company’s search engine marketing efforts. These campaigns help improve your brand’s visibility on the search engine results page for relevant product searches. But Google Shopping Campaigns can be complex to set up and manage, especially if you don’t have AdWords experience. That’s why we offer Google Shopping Campaigns as part of our search engine marketing services.

The team at SevenAtoms will develop customized product feeds that include comprehensive product details, high-resolution images, specific field attributes, and compelling promotional text. We monitor your results and work to make sure that your Google Shopping Campaigns are performing well to help you increase your visibility online.

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Search engine marketing agency, Search engine marketing company, Search engine marketing services

Remarketing And Retargeting

How often do leads navigate away from your site without making a purchase? An effective remarketing or retargeting campaign allows you to reach back out to interested leads who have left your site without completing the conversion process. Remarketing helps you take advantage of these missed opportunities by enabling your business to move these prospects further down the conversion funnel.

Retargeting campaigns can get pretty technical, which is why it makes sense to have a search engine marketing company to do the heavy lifting. The expert team at SevenAtoms will develop a remarketing strategy based on your company’s unique needs. Then, we’ll work to execute and manage your retargeting campaigns to maximize your return on investment.

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How Our Search Engine Marketing Services Work

Research and Granular Targeting

First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. We are very granular in our approach to drive performance. We structure the campaigns based on Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic, and usage of niche keywords for paid search campaigns. For display campaigns, we research and identify specific sites that are frequented by your target audience.

Precise Targeting

We make sure that the search ad is perfectly customized to the keyword being searched and also ensure that the ad’s messaging matches the messaging on the landing page via dynamic keyword insertion. Additionally we create multiple ads in campaigns to avoid audience fatigue and test different offers, designs and messaging.

Testing and Optimization

We A/B testing of custom landing pages and Google ads to drive consistent improvement in conversion rates. Optimize campaigns on the basis of end-to-end attribution — what keywords, ads, devices, landing pages, campaigns, targeting , etc., are leading to the best quality leads.

Analytics and Reporting

Track and measure data across all activities that we perform across all channels. Analyze data and make appropriate changes to our strategies to increase overall campaign effectiveness and meet goals. Create monthly reports that give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our AdWords campaigns, as well suggestions for other paid channels that we believe would generate results.