It’s safe to say that your competitors are attracting prospects through their Google ads that would also be a good fit for your business. So why not target your competitor’s brand terms with your own Google AdWords campaign? Well, it’s a little more complicated than that. Below, we’ll cover all you need to know about developing and implement a Google AdWords competitor targeting campaign.
You’ve probably heard about retargeting and how it helps you reach back out to customers who have left your site without making a purchase. But you may be wondering, what is retargeting? And how can you use it to boost conversions?
Though the holiday shopping season officially kicks off with Black Friday and Cyber Monday in November, brands need to start preparing for their holiday marketing campaigns long before the sales actually start. Below, we’ve put together a list of the ultimate strategies that your ecommerce business can use to make this BFCM the best one yet:
HubSpot’s annual marketing and sales event, INBOUND 2018 is over. But attendees and others who use HubSpot tools are still talking about some of the big announcements HubSpot made this year. Below, we’ll cover what new features HubSpot announced and how they can benefit your SaaS inbound marketing.
Recurring revenue is the key to growing and sustaining a successful business. For SaaS companies, high churn rates can kill your revenue since subscriptions are the nature of the market. As your company grows, SaaS churn can become an even bigger problem, making it vital that you start as soon as possible developing a strategy to reduce churn rates. Below, we’ll give you some of the best SaaS marketing tactics to help you reduce churn.
Many ecommerce brands make the mistake of looking at a sale as their end goal. But the truth is that if you want to build a successful ecommerce business, you’ve got to think long-term about ecommerce marketing. One of the most effective ways to encourage repeat business is through post purchase engagement.
Below, we’ll cover 5 of the top ecommerce marketing strategies to help increase engagement after a purchase and influence repeat sales:
The sales funnel is an essential digital marketing model that helps businesses better understand the buyer’s journey. If you want to increase sales, you’ll need to focus on increasing the conversion rate across the sales funnel. But first you need to understand each stage in the sales funnel and what consumers need to get them to the next step. Below, we’ll investigate what happens during each stage of the sales conversion funnel and discuss how to optimize your campaigns for maximum conversions each step of the way.
Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing. You’ve got to go beyond just using the same old strategies to reach your ideal buyers. If you want to make a real impact in your target market, your brand needs to stand out (in the right ways) and go the extra mile to consistently reach new consumers and engage current customers.
With the actionable ecommerce marketing strategies below, you’ll be on your way to growing your brand online in no time:
SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers. In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.