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SaaS Buyer Journey 101: How to Map Content to Different Lifecycle Stages

November 21, 2017

The buyer’s journey is the process that buyers go through as they recognize a need, learn about solutions, evaluate these solutions, and finally, make a purchase. This is a vital process for businesses to understand as they work to engage potential buyers during each step of their journey. Mapping the SaaS customer journey will help you better understand your customers’ experiences and create clearer, more targeted content that enables you to engage leads as they move through the funnel. Below, we’ll talk more about how you can map the SaaS buyer journey.

How to Optimize Your Facebook Ad Targeting

November 14, 2017

One of the greatest advantages of advertising on Facebook is that this powerful social media platform offers sophisticated targeting options that allow you to reach your ideal buyers online.

10 Great Holiday Email Marketing Examples to Get Inspired From

November 14, 2017

Now that Halloween has passed, most retailers and e-commerce brands are already starting to gear up for the holiday season, which means figuring out what types of email marketing messages they will be sending out this year. While it can be hard to stand out in the crowd of other holiday marketing campaigns that are currently flooding the digital marketplace, it’s not impossible. The key to creating successful holiday marketing emails is delivering content that makes a connection with your audience while providing them with something they find valuable. Below are just a few excellent examples of holiday email marketing campaigns that can provide a little inspiration for your upcoming campaigns.

How to Take Your PPC Keyword Research to the Next Level

November 8, 2017

While many marketers seek to refine keyword lists for their PPC campaigns, the truth is that expanding this PPC keyword list can be just as impactful to your PPC marketing strategy. Not only should you identify new keyword verticals that you haven’t previously explored with your campaigns, but you should also review your existing campaigns for new keyword opportunities.

Cyber Security Marketing Tactics That Actually Work

November 7, 2017

Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.

7 Ways to Supercharge Your Google Shopping Campaigns for the Holidays

November 6, 2017

The holidays are just around the corner, which means it’s time for retailers to start preparing for the biggest shopping season of the year. If you aren’t using a Google shopping campaign to advertise your products this holiday shopping season, you may be missing out on a powerful opportunity to reach potential customers. In fact, 52% of customers who search for products online will click through Google Shopping results.

How to Get Ready for Google Attribution (and Attribution 360) Rollout

November 3, 2017

In today’s busy marketplace, the path to purchase has become far more complex than it used to be. Consumers are using a variety of devices and channels to navigate the vast variety of touch points with different organizations and brands. Google free and paid Attribution offerings help marketers better understand the impact and value that each of these marketing touch points is responsible for. In this post, we’ll discuss how Google Attribution and Attribution 360 can benefit your business and what you need to do to prepare for its rollout.

7 Ways to Elevate Your Holiday Marketing

October 30, 2017

As Halloween approaches, many consumers are already gearing up for the holiday shopping season.

PPC Best Practices: Your Guide to Strategies that Actually Convert

Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The disappointing but very real truth about most of the PPC best practices you’ve read elsewhere is that they’re pretty much ineffective.

How to Improve Quality Score in Google AdWords - Ultimate 8 Step Guide

October 27, 2017

If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.

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