5 Simple Yet Effective Tactics in Paid Search and Paid Social (+ 11 Great Examples)

Experts predict that global advertising and marketing spending will reach $1.74 trillion by the end of this year — a 7% growth since 2023. And, considering there are 40,000 Google searches per second […]

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YouTube Ads vs. Facebook Ads vs. TikTok Ads: Which Should You Use?

In the world of digital marketing, knowing how to reach your target audience is vital. Three of the most influential social media platforms are Facebook, YouTube, and TikTok – these platforms are […]

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9 Key Demand Generation Best Practices

One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it doesn’t […]

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Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

B2B marketing is changing, and B2B marketers need to be ready to change with it.

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20+ A/B Testing Ideas to Improve Your Metrics for B2B and Ecommerce

What do marketing and parallel parking have in common? You can waste a lot of time trying to make two wrongs into a right. Your marketing may be powered by advanced analytics, knowing your customers, […]

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Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that […]

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Google Ads for Lead Generation: The Only Guide You Will Need (Part 3)

This is the third part in our blog post series related to Google Ads for lead generation guide. The first part explained the basics of Google Ads, including its definition, importance, functionality, […]

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10 Effective Automotive Marketing Strategies and Solutions

Embracing innovative automotive marketing strategies that deliver measurable outcomes is crucial for brands to retain a competitive edge. Brands within the automotive industry, like yours, can […]

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PPC Stats That Every Business Needs to Know In 2024

Lately, businesses have undergone significant transformations, leading many to pursue swift and effective means of connecting with specific audiences for their brand, products, and services.

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How to Find the Best PPC Management Agencies

On average, businesses generate $8 in revenue for every $1.60 spent with Google Ads — a 5X return on your PPC campaigns. As a business owner, if you are aiming to expand your online presence and […]

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