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How to Maximize Content on LinkedIn

February 23, 2017

When it comes to social media marketing, many brands focus their energy and resources on engaging their customers and leads on Facebook and Twitter. However, if you’re just focusing on these social media outlets then you may be missing out on an important opportunity to reach more qualified leads.

LinkedIn offers excellent opportunities for brands from various industries to reach both B2B and B2C customers. Marketing on this platform for professionals requires a bit more than the occasional update, however. Below, we’ll discuss how you can maximize your reach on LinkedIn with actionable tips you can start using today.

8 SaaS Marketing Metrics Every SaaS Marketer Needs to Know

February 16, 2017

Most SaaS companies are familiar with tracking SaaS metrics or key performance indicators (KPIs) for their business, but marketing KPIs are a different story. Establishing and tracking the right marketing KPIs for your business is vital for understanding and improving the success of your marketing campaigns.

Ecommerce Marketing Strategy Guide: How to Create a Stellar Plan

February 15, 2017

With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.

Social Media Trends For 2017 [Infographic]

February 8, 2017

There are some big changes for social media on the horizon. In 2017, the popularity of social media as a primary source of media and communication will continue to boom. As you might've guessed, this will have a big impact on social media marketing strategies and practices. For instance, more and more businesses will look to their employees to act as brand ambassadors for the company on their own social accounts. Check out the detailed infographic below to learn more about the latest social media trends and strategies coming this year and how they'll impact marketing.

How to Rank YouTube Videos on Google

February 8, 2017

Video has become a viable method for executives to receive important business information, making it a powerful tool for B2B businesses and marketers. In fact, in a survey of C-level and senior executives at large U.S. companies, Forbes Insights found that over 75% of fortune 500 executives view online video. The survey also showed that 65% of senior executives have visited a vendor’s website after watching an online video, a testament to the fact that video has the power to influence decision makers.

The key to getting the attention of these executives is finding ways to rank YouTube videos on Google. This is the best way to gain greater visibility and put your video message in front of the right people. Below, we will offer a simple guide to YouTube SEO so that you can start seeing your YouTube videos pop up in the search engine.

 

How to Improve Quality Score in Google AdWords - Ultimate 8 Step Guide

February 1, 2017

If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.

SEO Strategy and PPC Strategy: Why You Need to Mix the Two

January 31, 2017

Marketers often speak about Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ads as if they are at odds with one another. However, that isn’t the case. Like most good things, SEO strategy and PPC strategy can work together quite nicely, and a multi-channel approach to search engine marketing may be just what you need to take your lead generation to the next level.

How to Use Pinterest Buyable Pins to Boost Ecommerce Sales

January 30, 2017

In 2016, US eCommerce sales reached nearly $400 billion. This massive boom in online sales further demonstrates a significant shift in the way today’s consumers do their shopping. But with so many competitors, online retailers need to be creative in order to get the biggest share of that profitable pie. Luckily, there’s a relatively new method that can help you do just that: Pinterest Buyable Pins. 

How to Improve Keyword Research for SEO With Niche Markets

January 26, 2017

Google is the cool kid of the digital marketing world, and everyone wants to hang out in the top search results. But in order for that to happen, there’s a vital component you need that many people neglect: keyword research for SEO.

Without adequate keyword research, your content stands little to no chance of gaining one of those coveted 10 spots on Google’s first SERP (Search Engine Results Page). Not only do keywords make it easier for people to find your content, but they help give you direction for what type of content you should be creating. To find the best and most relevant keywords, you first need to identify your niche.

Writing Marketing Emails: Top 5 Tips to Skyrocket Open Rates

January 20, 2017

Even with all of the other avenues that the modern marketer has to reach their target market, email marketing remains one of the best. In fact, email marketing has the highest conversion rate of any platform for content marketing. In order to optimize email marketing, you need to start by writing marketing emails that resonate with your target audience. Here are our top 5 tips for doing just that:

 

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