So you’ve been advertising your business on social media. Facebook? Firing on all cylinders Instagram? Been there, done that. Twitter? You tweet like a pro! LinkedIn? You write the sort of insightful posts your professional network loves.
You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided. Even the ones that sound like fun.
The future — and increasingly, the present — lies in eCommerce. Brick and mortar businesses are losing ground, and so in order to compete in today's marketplace, companies must up their eCommerce marketing game.
Only 28 percent of small businesses currently sell products online, leaving this growing field wide open for your eCommerce company to take full advantage of content marketing's potential.
Even though Google ads have gained more characters recently, coming up with the right Google AdWords copy can be a challenge. Landing pages should always be connected to ads designated for those leads who clicked on them, and they also need effective copy and formatting. While your brand voice should be consistent across all of your content, it's particularly crucial for your AdWords ad copy to sync with your landing page copy, so pay heed to these copywriting best practices.
Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing. You’ve got to go beyond just using the same old strategies to reach your ideal buyers. If you want to make a real impact in your target market, your brand needs to stand out (in the right ways) and go the extra mile to consistently reach new consumers and engage current customers.
With the actionable ecommerce marketing strategies below, you’ll be on your way to growing your brand online in no time:
"Digital marketing" has become something of a catch-all for any type of marketing done through the internet. If you use anything from Facebook to email lists and Google ads to drum up business, then you're a digital marketer regardless of what kind of marketing materials you already have in print. Digital marketing has come a long way and it's now integral for any brand to have authority, relevance, and most of all, qualified leads so here's our roundup of the 15 most effective digital marketing techniques by category.
When it comes to running an effective Google AdWords campaign, it's all about knowing which keywords to target and which times of day are the most optimal for your target customers' intents. But while Google ads are a powerful tool at your disposal, the same is also true of your competition who are targeting the same audiences. Executing a successful Google ad campaign also must factor in differentiating your ads from competitors, so you should keep these best practices in mind.
Running a Facebook paid ads campaign has an incredibly different dynamic than running an AdWords campaign. The chief differentiating factor is that success with AdWords relies on the users' needs and intents with search terms while Facebook ads center around interests and user data. This presents a challenge when it comes to properly targeting a Facebook paid ads campaign and finding the right audiences, and these tips can help you scale your campaign and test which groups of users end up becoming the most responsive.