Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
HubSpot is an inbound marketing and sales platform that was built to help companies design, implement, and manage successful inbound marketing campaigns. Ultimately, the platform helps businesses bring more visitors to their websites, increase lead conversions, and close more sales. Here at SevenAtoms, we have a lot of experience using HubSpot to help our customers grow through inbound marketing. Below we’ll cover just a few reasons why we love HubSpot and how brands can get the most out of this platform.
The day-to-day life of an average person is much different than it was a decade ago. Back then, Facebook was brand new, smartphones hadn’t yet become mainstream, and being able to video chat on a mobile device was something we only saw in movies. But now, these things have come to shape the world we live in and how we behave as consumers. With our rapidly increasing reliance on technology and the digital world, businesses have had to adjust in a big way.
Believe it or not, Facebook is actually good for something more than just sharing really cute cat videos. In fact, in recent years, Facebook has become a very lucrative ecommerce marketing tool. Advertising on the social media platform has only been available since 2012, but within those short five years, Facebook’s ad manager has transformed significantly. You can run retargeting campaigns, create custom audiences based on super specific demographics, and even create “Lookalike” audiences (more on this later).
In a PR flurry at the end of last month, a slew of big brands like AT&T, Verizon, and Toyota pulled their ads from Google after it was discovered that some ads were appearing alongside extremist and prejudice content. Most of the occurrences were with ads on the Display Network and YouTube. While the move to pull ads was made with good intentions, it’s not as if Google was purposely placing ads alongside offensive content. With over 400 hours of video content uploaded to YouTube every minute, it’s virtually impossible to eliminate all instances of objectionable content.
Facebook advertising can be an extremely lucrative tool for business—but only when it's done right. There are several common mistakes marketers make that can significantly tarnish Facebook advertising results. You’ve probably read a lot of “unicorn” success stories on marketing blogs. But how exactly do you achieve those results with your own campaigns? How do you transform the dismal, “donkey” results you’ve seen so far and become a unicorn yourself? Take a look at the infographic below to find out.
The internet is like the world’s largest shopping mall, and ecommerce companies need to get creative with their marketing efforts if they want to have a chance at rising above the competition.
It is an interesting but unfortunate fact that AdWords management is a constantly evolving creature. Just when we think we’ve mastered it, some newfangled technique rears its head. While this keeps us on our toes, it also makes room for a lot of misconceptions regarding best practices. In fact, I’m willing to bet you’re making at least a few of these most common AdWords management mistakes…
Most modern business owners recognize how powerful content can be during each stage of the inbound marketing process. From attracting your target audience and converting these visitors into leads to closing the sale and delighting your new customers, content plays a vital role in each step.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.