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12 Top Ways to Market a New Product (and Crush Your Growth Goals)

July 23, 2019 product marketing

Launching and marketing a new product is not an easy feat. In fact, even the most seasoned marketers and business owners often get the jitters just thinking about it.

SaaS PPC Marketing: 5 Tips to Find (and Convert) Better Leads

June 27, 2019 SaaS Marketing

Whether you’re a new SaaS startup or an established service that’s been around for a while, one thing is for sure: You need more customers. Everyone needs more customers! That’s the raison d’être for a business, to grow and thrive. 

Law Firm PPC: 14 Ways to Improve ROI Today

A properly executed law firm PPC campaign is a great way to generate leads for your firm. In fact, it is the gold standard when it comes to client acquisition. Are you ready to start seeing real ROI from your paid campaigns? Here are some tips from our PPC management experts to help you get the kind of results that you’re looking for.

MSP Digital Marketing: Cost-Efficient Ways to Increase Leads

May 6, 2019 Digital Marketing, MSP

As reported by CompTIA’s Buying Guide for Managed Service Providers, nearly 2/3rds of organizations use a managed service provider (MSP) to some degree. As an industry, MSPs are on the rise. But with new MSPs popping up everywhere and existing players looking to expand their presence, it can be difficult for an outsourced IT firm to stand out. That’s why MSP digital marketing has also grown significantly over the past 5-10 years. We have found, however, that the cost of digital marketing can sometimes be a barrier for managed service providers, especially if they haven’t done much in the way of marketing before.

Pinterest Advertising For Your Business (A Complete Guide)

April 22, 2019 Pinterest Ads

So you’ve been advertising your business on social media. Facebook? Firing on all cylinders Instagram? Been there, done that. Twitter? You tweet like a pro! LinkedIn? You write the sort of insightful posts your professional network loves.

Ecommerce PPC Management: 7 Deadly Sins to Avoid

April 1, 2019 Ecommerce PPC Management

You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided. Even the ones that sound like fun.

LinkedIn ABM: 7 Ways to Supercharge Your LinkedIn Account Based Marketing

March 26, 2019 LinkedIn

Did you know that 86% of B2B companies are utilizing an account-based marketing and sales strategy? Furthermore, 41% consider account-based marketing and sales a top B2B priority.

5 Ways Content Marketing Should Be Used By Ecommerce Companies

March 19, 2019

The future — and increasingly, the present — lies in eCommerce. Brick and mortar businesses are losing ground, and so in order to compete in today's marketplace, companies must up their eCommerce marketing game.

Only 28 percent of small businesses currently sell products online, leaving this growing field wide open for your eCommerce company to take full advantage of content marketing's potential. 

4 Law Firm Marketing Hacks That Will Help You Scale

March 14, 2019 Law Firm Marketing

In the world of law, it can be difficult to stand out from the crowd -- and there is a very large crowd. As of 2018, the American Bar Association recognized more than 1.3 million lawyers in the United States. The vast majority of those lawyers work for small private firms; while numbers on just how many law firms exist in the country are hazy and difficult to point down, it’s thought to be around 50,000.

Best Practices For Google Adwords Ad Copy and Landing Page Copy

March 12, 2019 Google Ads

Even though Google ads have gained more characters recently, coming up with the right Google AdWords copy can be a challenge. Landing pages should always be connected to ads designated for those leads who clicked on them, and they also need effective copy and formatting. While your brand voice should be consistent across all of your content, it's particularly crucial for your AdWords ad copy to sync with your landing page copy, so pay heed to these copywriting best practices.

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