Is your e-commerce brand looking for ways to sell more products online? Of course you are! Google Shopping Ads are one of the best AdWords tools to help you do just that. Yet only 20% of retail paid search clicks are on e-commerce Google Shopping Ads, creating a powerful opportunity for companies that want to use these types of ads to boost sales.
Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The disappointing but very real truth about most of the PPC best practices you’ve read elsewhere is that they’re pretty much ineffective.
It should come as no surprise that the holidays are an important time for most online retailers. As consumers start to purchase their holiday gifts, conversion rates begin to rise and sales increase across industries. This is also the time of the year when online advertising reaches an all-time high, making it vital for e-commerce companies to develop an effective pay-per-click (PPC) ad strategy to optimize their marketing budget and remain competitive during the holiday season.
How relevant are you on Facebook? While it may or not matter to you personally, if you’re conducting an advertising campaign for your business, you should be paying attention to how your audience is responding to your campaign on Facebook. It turns out there’s a Facebook relevance score for that and the higher it is, the better.
While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.
There’s a great deal of competition to get your business noticed on search engines.
Consumers rarely buy from a company the first time they visit a site or see an offer. Most buyers want to take their time to compare prices, read reviews, and visit a site a few more times before committing. Retargeting or remarketing is a strategy that companies use to reach back out to website visitors to remind them of what a company has to offer.
As we head into the second half of 2017, cyber attacks and security breaches are increasing in both size and frequency. For example, information from the Computer Crime and Intellectual Property Section of the U.S. Department of Justice shows that more than 4,000 ransomware attacks occurred every day in 2016, which is a 300% increase from the previous year. What’s more is that these attacks are now increasingly targeting mobile devices. According to a report from security firm Kaspersky, mobile ransomware has increased by over 250% during the first quarter of 2017.
Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step in the marketing funnel.
Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you want to be successful. That’s why we’ve put together some of the best practices for using Google display ads to improve SaaS lead generation.