When done right, content marketing can work wonders for your ecommerce business. A properly planned and well-executed content strategy can bring tons of qualified traffic to your online store, improve your conversion rates, and increase your revenue while allowing you to grow your brand and foster customer loyalty.
Last week, digital marketers from around the globe descended upon Vancouver, British Columbia for the sixth annual Call to Action Conference presented by Unbounce. Attendees enjoyed two days of great networking, tasty Pacific Northwest treats and coffee, engaging marketing-focused minigames, and, of course, a high-profile lineup of speakers who covered a wide range of disciplines.
There’s a scene in the 2002 sci-fi thriller “Minority Report” where the protagonist John Anderton, played by Tom Cruise, walks through a shopping center while confronted with a barrage of personalized ads. “John Anderton! You could use a Guinness right about now,” one blares at him. In the film, it’s certainly not presented as a positive thing — it’s a scene evocative of Cruise’s character realizing how heavily surveilled the society in which he lives truly is — but in a vacuum, for marketers, wholly personalized marketing is a fascinating theory and goal.
In eCommerce, there is serious money that can be made during the holidays. So, if you want to increase your sales, you need to start planning your holiday marketing campaigns as early as possible. Is there an ideal time for this? Well, some marketing experts suggest launching your campaigns in September, while others insist that July is the best time to get started.
Launching and marketing a new product is not an easy feat. In fact, even the most seasoned marketers and business owners often get the jitters just thinking about it.
Whether you’re a new SaaS startup or an established service that’s been around for a while, one thing is for sure: You need more customers. Everyone needs more customers! That’s the raison d’être for a business, to grow and thrive.
A properly executed law firm PPC campaign is a great way to generate leads for your firm. In fact, it is the gold standard when it comes to client acquisition. Are you ready to start seeing real ROI from your paid campaigns? Here are some tips from our PPC management experts to help you get the kind of results that you’re looking for.
As reported by CompTIA’s Buying Guide for Managed Service Providers, nearly 2/3rds of organizations use a managed service provider (MSP) to some degree. As an industry, MSPs are on the rise. But with new MSPs popping up everywhere and existing players looking to expand their presence, it can be difficult for an outsourced IT firm to stand out. That’s why MSP digital marketing has also grown significantly over the past 5-10 years. We have found, however, that the cost of digital marketing can sometimes be a barrier for managed service providers, especially if they haven’t done much in the way of marketing before.
So you’ve been advertising your business on social media. Facebook? Firing on all cylinders Instagram? Been there, done that. Twitter? You tweet like a pro! LinkedIn? You write the sort of insightful posts your professional network loves.
You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided. Even the ones that sound like fun.