Google is always looking for new ways to improve the search engine user’s experience, and that includes providing more relevant ad content. Recently, Google introduced the Showcase Shopping Ad, a new type of ad format that allows brands to highlight relevant product groups in the Shopping section of the search engine results page. Below, we’ll talk more about why these ads are important for your business and what you need to know to get started.
What could your ecommerce site be doing better to drive more sales? The only way to answer that question is to A/B test different site elements until you find the winning combination to optimize your sales process. As an ecommerce marketing agency, SevenAtoms has done many A/B tests over the years to help our clients improve their ecommerce sites and get better results. Based on our own experience, we’ve put together a list of some of the best A/B testing ideas for your ecommerce site:
Though sales is the ultimate metric that all e-commerce brands want to track and improve over time, focusing on sales alone is not the best way to find areas of improvement. If you want to grow sales over time and sustain that growth, you’ll need to track the right ecommerce KPIs, metrics, and benchmarks if you want to make strategic changes.
But with so many e-commerce KPI benchmarks and metrics to track, it can be difficult to determine which you should be focusing on. In this post, we’ve put together a list of the key e-commerce metrics and KPIs, and we’ll explain what they can help you understand about your business.
We work on successful Facebook ad campaigns for a number of clients. But one particular campaign proved particularly challenging, at least in the early going. After implementing numerous optimizations, we were able to drive 4,436 purchases from the campaign from an ad spend of $131,651. The Cost Per Acquisition of $29.68 that we achieved was 3 times lower than any previous campaigns the client had run in the past. Along the way, we’ve learned a lot about Facebook’s ad platform and how to create effective ad content. Though not every ad was a success, we were able to learn a considerable amount from both our triumphs and our challenges.
Whether you’re just getting started with Google AdWords or you’ve been running PPC campaigns for years, your business can still benefit from hiring an AdWords management company. But how do you know for sure if this is the right investment for your business? Below, we’ll dive into the top reasons why you should outsource your AdWords management to a PPC agency:
Gated content is one of the most powerful lead generation tools in your digital marketing toolbox. By requiring your site visitors to fill out a form before gaining access to informative content, your business is able to get valuable contact information for the people who are most likely to become customers. However, not every piece of content is worth gating. Read on to find out how you can create your own gated content marketing strategy to boost conversions.
If you are currently using AdWords as part of your digital marketing strategy, then there’s a good chance that you’ve already experienced the benefits that effective PPC campaigns can provide for your brand. On the flip side, you’ve probably also experienced the frustration that can come along with trying to launch a winning PPC ad campaign amidst all the competition on Google. Below, we’ve put together a list of our top tips for boosting your AdWords strategy and taking your PPC campaigns to the next level:
Is your pricing page optimized for conversions? Believe it or not, the pricing page is often neglected by marketers as it’s seen as the next logical step for consumers who have already made up their minds about converting. However, even if the consumer is ready to buy, a poorly designed landing page can still turn them away. Below, we’ll provide some guidance on pricing landing page optimization.
Keyword research may not be the most fun part of your digital marketing strategy, but it plays an important role in your SEO content marketing efforts, and it’s also invaluable to your PPC strategy. Luckily, there’s Google Keyword Planner, a free tool that can transform your keyword research efforts and, ultimately, your SEO results. Below is our guide to what this powerful keyword planning tool is and how you can use it in your digital marketing strategy.
While marketing any product can be difficult, there are special challenges involved with marketing something you can’t physically touch. That’s what SaaS marketing professionals have to do when finding ways to reach new customers for their software as a service (SaaS) product. Understanding how marketing SaaS products is different and learning how to hack this type of marketing is the key to developing a successful SaaS marketing strategy.
