Many ecommerce brands make the mistake of looking at a sale as their end goal. But the truth is that if you want to build a successful ecommerce business, you’ve got to think long-term about ecommerce marketing. One of the most effective ways to encourage repeat business is through post purchase engagement.
Below, we’ll cover 5 of the top ecommerce marketing strategies to help increase engagement after a purchase and influence repeat sales:
The sales funnel is an essential digital marketing model that helps businesses better understand the buyer’s journey. If you want to increase sales, you’ll need to focus on increasing the conversion rate across the sales funnel. But first you need to understand each stage in the sales funnel and what consumers need to get them to the next step. Below, we’ll investigate what happens during each stage of the sales conversion funnel and discuss how to optimize your campaigns for maximum conversions each step of the way.
Successfully competing in the crowded online marketplace requires you to take a unique and comprehensive approach to online store marketing. You’ve got to go beyond just using the same old strategies to reach your ideal buyers. If you want to make a real impact in your target market, your brand needs to stand out (in the right ways) and go the extra mile to consistently reach new consumers and engage current customers.
With the actionable ecommerce marketing strategies below, you’ll be on your way to growing your brand online in no time:
SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers. In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.
With all of the effort that your business puts into attracting new traffic to your website, you need to do everything you can to prevent customers from leaving without engaging with your brand. An exit intent popup for your online store offers you a last chance opportunity to engage with visitors before they exit your site.
This pop-up with targeted messaging allows you to entice your visitors with a special offer or collect their contact information for later.
Online consumers abandoning their shopping carts before making a purchase is one of the greatest challenges that most ecommerce brands face. According to the Baymard Institute, the average shopping cart abandonment rate across online retailers is 69.89%. However, this can vary across sites and brands. It’s important to track your own site’s shopping cart abandonment rate so that you can monitor trends and address any issues in your checkout process.
With 85% of retailers identifying SEO as the most effective customer acquisition tactic, it’s surprising to find that many ecommerce sites are just not designed with search engines in mind. While paid digital marketing tactics are effective, they are no match for ecommerce SEO, which helps online retailers drive more organic (or free) traffic back to their site.
Sounds like a dream come true, huh? Well, you’ve got to do some work to show up at the top of the search engine results page (SERP). Here are the steps you need to take to improve your ecommerce SEO and rank higher on the search engines:
Conversion rates are certainly not the only way to measure the effectiveness of your digital marketing efforts. However, conversions are one of the most common key performance indicators (KPIs) used by ecommerce brands to measure success. So how do you know if your conversion rates are worthwhile? Below, we’ll discuss average ecommerce conversion rates and what they mean for your business.
If your ecommerce brand is not using Google Shopping ads to expand your reach, then you’re missing out on a powerful opportunity to grow your audience online. It should come as no surprise that Google Shopping optimization has become a priority for many ecommerce brands given that Google Shopping Campaigns drove 75% of clicks for all retailers in 2017. Below, we’ve put together a comprehensive guide to help you get started Google Shopping management and optimization.
In February 2018, HubSpot announced that they would be sunsetting their keyword tracking tool in response to changes in SEO trends. As of May 30, 2018, HubSpot has replaced the keyword report tool with a new Content Strategy tool. Below, we’ll discuss why HubSpot decided to sunset keyword reporting as well as explain what its new SEO content strategy tool is and how it can help with your digital content strategy.
