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Ecommerce Google Shopping Guide

September 19, 2017

Is your e-commerce brand looking for ways to sell more products online? Of course you are! Google Shopping Ads are one of the best AdWords tools to help you do just that. Yet only 20% of retail paid search clicks are on e-commerce Google Shopping Ads, creating a powerful opportunity for companies that want to use these types of ads to boost sales.

PPC Best Practices: Your Guide to Strategies that Actually Convert

Improving your PPC campaigns is an awesome way to drive more traffic to your intended destination and close more customers. But before we continue, there’s something you should know: The disappointing but very real truth about most of the PPC best practices you’ve read elsewhere is that they’re pretty much ineffective.

4 E-Commerce PPC Management Tips For The Holiday Season

September 13, 2017

It should come as no surprise that the holidays are an important time for most online retailers. As consumers start to purchase their holiday gifts, conversion rates begin to rise and sales increase across industries. This is also the time of the year when online advertising reaches an all-time high, making it vital for e-commerce companies to develop an effective pay-per-click (PPC) ad strategy to optimize their marketing budget and remain competitive during the holiday season.

Facebook Relevance Score - 15 Tips For Highest ROI

September 6, 2017

How relevant are you on Facebook? While it may or not matter to you personally, if you’re conducting an advertising campaign for your business, you should be paying attention to how your audience is responding to your campaign on Facebook. It turns out there’s a Facebook relevance score for that and the higher it is, the better.

7 Ad Copy Hacks for Highest Conversion in AdWords

August 31, 2017

While there are many elements involved in a successful Google AdWords campaign, your ad content plays a significant role in influencing consumers to click and continue on to purchase.

AdWords Management Guide for Advanced Users

August 22, 2017

There’s a great deal of competition to get your business noticed on search engines.

Facebook Retargeting: How to Setup Retargeting Audiences [Complete Guide]

August 21, 2017

Consumers rarely buy from a company the first time they visit a site or see an offer. Most buyers want to take their time to compare prices, read reviews, and visit a site a few more times before committing. Retargeting or remarketing is a strategy that companies use to reach back out to website visitors to remind them of what a company has to offer.

How Cyber Security Marketers Can Respond to Major Cyber Attacks

August 17, 2017

As we head into the second half of 2017, cyber attacks and security breaches are increasing in both size and frequency. For example, information from the Computer Crime and Intellectual Property Section of the U.S. Department of Justice shows that more than 4,000 ransomware attacks occurred every day in 2016, which is a 300% increase from the previous year. What’s more is that these attacks are now increasingly targeting mobile devices. According to a report from security firm Kaspersky, mobile ransomware has increased by over 250% during the first quarter of 2017.

Facebook Retargeting - 11 Ways SaaS Companies Can Retarget on FaceBook

August 16, 2017

Remarketing or retargeting is a powerful marketing technique that allows your SaaS company to reach out to those who have already shown an interest in your brand and help guide them to the next step in the marketing funnel.

Using Google Display Ads to Improve SaaS Marketing: A Guide to Best Practices

August 3, 2017

Display advertising on the Google Display Network (GDN) is one of the most underrated lead generation tools for SaaS marketing. However, display ads are not something you can just jump into if you want to be successful. That’s why we’ve put together some of the best practices for using Google display ads to improve SaaS lead generation.

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