When it comes to social media marketing, many brands focus their energy and resources on engaging their customers and leads on Facebook and Twitter. However, if you’re just focusing on these social media outlets then you may be missing out on an important opportunity to reach more qualified leads.
LinkedIn offers excellent opportunities for brands from various industries to reach both B2B and B2C customers. Marketing on this platform for professionals requires a bit more than the occasional update, however. Below, we’ll discuss how you can maximize your reach on LinkedIn with actionable tips you can start using today.