Marketing can be easily regarded as one of the most transient industries out there.
What makes a great landing page?
Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
I’ll start this blog off with a confession: I have a dice problem.
People prefer shopping online because of the convenience it offers, but why do most consumers click away without completing their purchase? Take a careful look at your checkout process, since it can be the reason why those abandoned shopping carts are piling up. If you think this might be why your sales are not picking up, try implementing these 10 proven techniques to increase your ecommerce conversion rate.
Social Media plays a vital role in building a success story for your content marketing. It allows content marketers to mount brand awareness and drive returns. A social media platform is not only the place to reach your target buyers, but it is also the place to nurture existing customer relationships through engaging content.
There’s a scene in the 2002 sci-fi thriller “Minority Report” where the protagonist John Anderton, played by Tom Cruise, walks through a shopping center while confronted with a barrage of personalized ads. “John Anderton! You could use a Guinness right about now,” one blares at him. In the film, it’s certainly not presented as a positive thing — it’s a scene evocative of Cruise’s character realizing how heavily surveilled the society in which he lives truly is — but in a vacuum, for marketers, wholly personalized marketing is a fascinating theory and goal.
When done right, content marketing can work wonders for your ecommerce business. A properly planned and well-executed content strategy can bring tons of qualified traffic to your online store, improve your conversion rates, and increase your revenue while allowing you to grow your brand and foster customer loyalty.
Last week, digital marketers from around the globe descended upon Vancouver, British Columbia for the sixth annual Call to Action Conference presented by Unbounce. Attendees enjoyed two days of great networking, tasty Pacific Northwest treats and coffee, engaging marketing-focused minigames, and, of course, a high-profile lineup of speakers who covered a wide range of disciplines.