UGC: How to Boost Your Ecommerce Brand with User-Generated Videos (UGV)

There are two questions that any ecommerce brand must successfully answer in order to successfully convert a sale. The first is “How will your product help me?” and the second is “why should I choose […]

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Accelerating Growth: Innovative Approaches to Automotive PPC Marketing in 2024

If your traditional marketing strategies aren't delivering the results you want for your automotive business, it's time to harness the power of automotive PPC (Pay-Per-Click) advertising. It's worth […]

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Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?

Demand generation, demand creation, demand capture. If you’re a marketer, especially a SaaS or tech marketer, you’ve probably heard these phrases thrown around all the time. You might even know that […]

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Creative SaaS Marketing Ideas You Can Borrow to Reduce Churn

Recurring revenue is the key to growing and sustaining a successful business. For SaaS companies, high churn rates can kill your revenue since subscriptions are the nature of the market. As your […]

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Ultimate Automotive Ads Guide (Google and Facebook)

Capturing the attention of potential buyers in the highly competitive automotive industry requires more than just a great product. It demands strategic advertising that reaches the right audience at […]

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Mastering Automotive SEO: From Zero to Top Gear

As digital advertising platforms expand at a remarkable pace, brands are increasingly realizing the convenience of connecting with their target demographics. Automobile businesses are no exception. […]

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5 Simple Yet Effective Tactics in Paid Search and Paid Social (+ 11 Great Examples)

Experts predict that global advertising and marketing spending will reach $1.74 trillion by the end of this year — a 7% growth since 2023. And, considering there are 40,000 Google searches per second […]

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YouTube Ads vs. Facebook Ads vs. TikTok Ads: Which Should You Use?

In the world of digital marketing, knowing how to reach your target audience is vital. Three of the most influential social media platforms are Facebook, YouTube, and TikTok – these platforms are […]

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9 Key Demand Generation Best Practices

One of the most vital tools in the arsenal of a marketer today is demand generation. Rather than just capturing attention that already exists, demand generation cultivates interest where it doesn’t […]

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Why “Dark Social” Means Tomorrow’s B2B Might Look Like Today’s B2C

B2B marketing is changing, and B2B marketers need to be ready to change with it.

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