The Write Stuff Blog

If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.

Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?

In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition.

Inbound marketing is the heart and soul of any successful online campaign. In order to get people to notice your brand and, more importantly, convert those people into customers, you’ll need to implement several inbound strategies. That’s why we created this handy-dandy infographic that details the four fundamental stages of a successful inbound marketing campaign.

If you opened up a brick-and-mortar store in the middle of nowhere and never told anyone about it, would you be surprised when you don’t make a single sale?

As humans have evolved, we’ve learned the importance of delegating tasks and spreading the workload in order to maximize efficiency. Certain jobs simply require more than one pair of hands in order to be done well.

In 2016, security needs to be a top priority when it comes to your website. In a recent survey, 84% of online users polled had concerns about online safety, so keeping your assets secure is essential to keeping your traffic levels up.

Mobile Now Centerpiece for AdWords Campaigns with Responsive Display Ads

On May 24, Google announced significant changes to AdWords device bidding and responsive display ads as the search giant continues its push towards a mobile first world. Over half of all Google searches happen on mobile, reports Google. The company is continuing to push its mobile-first search vision with changes that empower advertisers to make mobile the centerpiece of their ad campaigns.

Technology is changing the way people today purchase and form brand loyalties. Today's consumers expect brands to reach out to them in a way that offers value and keeps interest. Gone are the days of interruptive advertising making a real or lasting positive impact.

Nearly seven out of ten online consumers abandon their shopping carts, reports the Baymard Institute, which aggregated eCommerce cart abandonment rate studies to reach this figure. Depending on the time of year, Listrak’s Shopping Cart Abandonment Index can spike as high as 83 percent, with the six-month average abandonment rate for late 2015 hovering at 75 percent. Ecommerce cart abandonment is a serious, pervasive problem across all industries. Understanding the reasons for shopping cart abandonment are essential to bringing customers back to your site to complete their purchase and stopping the abandonment in the first place.