The Write Stuff Blog

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How to Find Long Tail Keywords: A Beginner’s Guide

January 16, 2017

Have you ever wondered why most SEO keywords are so competitive? Well, part of it is because Google Keyword Planner is giving the exact same keywords to everyone who uses it— including your competitors!

One way to get around this problem is to take advantage of long tail keywords. Long tail keywords are full of untapped potential, and consistently publishing content around these keywords will help you improve organic traffic and conversion rates.

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Writing Marketing Emails: Top 5 Tips to Skyrocket Open Rates

January 11, 2017

Even with all of the other avenues that the modern marketer has to reach their target market, email marketing remains one of the best. In fact, email marketing has the highest conversion rate of any platform for content marketing. In order to optimize email marketing, you need to start by writing marketing emails that resonate with your target audience. Here are our top 5 tips for doing just that:

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10 Game-Changing Social Media Marketing Trends for 2017

January 10, 2017

Since social media's debut a little more than a decade ago, it has established a strong presence in our tech-obsessed world. While it started as a means of personal communication between friends, it's now infiltrated the core of business marketing practices as well.

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26 Advanced SEO Tips That Actually Work

Ah, SEO—the magic acronym of the digital marketing world; the key to increasing rankings and driving traffic. But how much do we actually know about its more advanced practices?

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How to Improve Quality Score in Google AdWords - Ultimate 8 Step Guide

November 28, 2016

If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.

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Live From INBOUND16 - The Future of Inbound Marketing

November 10, 2016

One of the most exciting aspects of INBOUND 2016 is that it serves as a platform to discuss the future of inbound marketing. Many of the biggest names in the field have weighed in on what is changing in the field, giving insight into where they think marketing will look like a year from now, two years from now, and even 10 or more years from now.

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Live From INBOUND16 - Brian Halligan and Dharmesh Shah Keynote

November 9, 2016

Greetings from INBOUND 2016! Today was the first full day of inbound marketing’s biggest event of the year, and the show floor was absolutely packed. In fact, this was the first year in which INBOUND was sold out, a significant testament to  just how many businesses have adopted HubSpot and inbound marketing. But if you weren’t able to attend this year, don’t fret - we have you covered.

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Best Time to Send Email Blast and Marketing Emails

October 27, 2016

Email marketing can be an excellent way to promote content and products. However, sometimes it can be difficult to get people to view your emails. How many times have you spent hours crafting the perfect email only to have just a fraction of the recipients actually open the thing? Believe me--I know the frustration you feel. But did you know you may be able to combat low open rates just by sending your emails out at different times?

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14 Eye-Opening Email Marketing Statistics

October 17, 2016

When discussing digital content, most people don't immediately think of email marketing. A lot of marketers are preoccupied with other more prominent marketing practices, such as blogs, infographics, videos, Facebook, Instagram, etc. But sometimes, even when the content we create for those channels is brilliant, there's a gap in the formula. After all, promoting your content is equally important. But the best method for boosting sales or getting eyes on your content is often overlooked: email marketing.

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6 Effective Facebook Marketing Strategies for Ecommerce Stores

In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition.

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