If you’ve visited our blog before, you’re probably already aware that we’re huge fans of Facebook advertising—especially when it comes to ecommerce. If you don’t share that enthusiasm, we’ve got some news for you: you’re doing it wrong.
Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring out how to make consumers pick you.
With Google Shopping ads, you can stick your products right under the noses of hungry consumers who are looking for exactly what you offer. By displaying all the need-to-know details upfront (like price and customer ratings), the Google Shopping format eliminates the need for much of the research that consumers do on their own. If you know what you’re doing, it’s pretty much the easiest and most effective way to sell products online.
While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its community of users, is a great example of this. Quora paid ads are particularly effective for SaaS brands. Below, we’ll answer all the questions you may have about Quora ads and how they can impact your SaaS marketing.
When you have an ecommerce store, a good amount of cart abandonment is an inevitable. But instead of counting these occurrences as lost opportunities and allowing would-be sales to slip through your fingers, give those consumers the push they need. Developing a cart abandonment workflow with HubSpot will help you nurture interested consumers and guide them back to your site to follow through with the checkout process. In the content below, we'll go over everything you need to know to create and manage your own HubSpot cart abandonment workflow. It's time to start closing more sales and making more money.
One of the reasons our PPC management agency loves advertising with Facebook is their ultra-sophisticated targeting features. You can choose from hundreds of different interests, behaviors, and demographics to narrow down your audience to a hyper-specific crowd of people that will be most likely to show an interest in your products or services.
Marketing strategists try all the tricks in the book to boost their product or service and rise above competitors. Content marketing is an effective tactic that can pay rich dividends. The path to content marketing success is to strike the right balance between marketability and creativity.
If you manage pay-per-click search campaigns in Google AdWords, you know that it can sometimes be a tough nut to crack. Especially when it comes to the mysterious quality score.
Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, we’ll share some expert tips to help you scale your account like a Google AdWords agency.
SaaS companies focus a lot of their marketing on promoting free trial sign-ups—a relatively easy conversion to achieve. But getting consumers to commit to your monthly subscription fee isn't always so simple. If you want to improve sales and grow your company, you’ll need to start turning trial signups into paid customers. In the article below, we’ll share some of the best SaaS marketing tips for turning free-trial users into customers.
AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth is that once you get the hang of it, AdWords isn’t all that bad. In fact, it’s pretty great.