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Valorant’s Brilliant Marketing: What a Video Game Can Teach Us About New Product Launch Strategy

June 1, 2020 Influencer Marketing

It’s hard to build hype for something new. Whether it’s a new company, a new brand, or just a new product, generating interest in something unfamiliar is a massive hurdle for even the most experienced marketers. Humans are creatures of comfort and habit, after all; it’s no wonder that the big summer blockbuster films are now all endless sequels and new installments in established franchises.

Video games aren’t immune to this trend, either. With AAA games increasingly taking upwards of $100 million to develop and market, publishers want sure things. They’d much rather throw their money behind a new Halo, the next Legend of Zelda, or another God of War than take a chance on something unproven. Building interest in a new game, like launching a new ecommerce store or just releasing new products on the market, is tough.

Unless, apparently, you’re Riot Games.

Facebook Ads for Amazon Sellers: A Great Solution to Promote Your Products

May 4, 2020 Facebook Ads, Amazon

As an Amazon seller, you have access to the wide array of marketing tools and resources that the largest digital marketplace in the world has to offer. However, omni-channel marketing is paramount in order to stay a step ahead of the competition and reach a broader audience – and Facebook is a great place to start.

Ecommerce Engagement: How to Convert Customers into Regulars

April 23, 2020 ecommerce marketing

If you want your customers to be loyal to your brand, you need to transform them into regular shoppers as soon as possible. In this article, we’ll explore various retention strategies and examples that you can use to make sure those customers keep coming back. 

Cyber Security Marketing Tactics That Actually Work

March 19, 2020

Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping. In fact, according to a Cybersecurity Market Report published by Cybersecurity Ventures, worldwide spending on cybersecurity products and services is predicted to surpass $1 trillion from now until 2021. This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.

9 Best SaaS and E-commerce Landing Page Examples to Boost Conversions

What makes a great landing page? 

Facebook Ads Funnel for Ecommerce: A 4-Step Guide

March 9, 2020 Facebook

I’ll start this blog off with a confession: I have a dice problem. 

Four Promising Digital Marketing Trends to look out for in 2020

March 6, 2020 Digital Marketing

Marketing can be easily regarded as one of the most transient industries out there. 

Increase Ecommerce Conversion Rates with 10 Proven Techniques

February 6, 2020 ecommerce marketing

People prefer shopping online because of the convenience it offers, but why do most consumers click away without completing their purchase? Take a careful look at your checkout process, since it can be the reason why those abandoned shopping carts are piling up. If you think this might be why your sales are not picking up, try implementing these 10 proven techniques to increase your ecommerce conversion rate.   

Top 5 Social Media Marketing Strategies for Content Marketing

February 5, 2020 social media strategy

Social Media plays a vital role in building a success story for your content marketing. It allows content marketers to mount brand awareness and drive returns. A social media platform is not only the place to reach your target buyers, but it is also the place to nurture existing customer relationships through engaging content.

LinkedIn ABM: 7 Ways to Supercharge Your LinkedIn Account Based Marketing

January 20, 2020 LinkedIn

Did you know that 86% of B2B companies are utilizing an account-based marketing and sales strategy? Furthermore, 41% consider account-based marketing and sales a top B2B priority.

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