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Bloom Energy
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ABM Service_Hyper-Targeted Advertising

Hyper-Targeted Advertising for Your Best Potential Customers

Customized Messaging Drives Conversions

Customized Messaging Drives Conversions in High-Value Accounts

ABM Delivers Better ROI

ABM Delivers Better ROI Than Other Types of B2B Marketing

World-Class B2B ABM Agency to Drive Demand and Boost Revenue

Unlike B2C marketers, who can tailor messaging to specific target demographics, but not individuals – at least not yet, but who knows where the internet will take us – B2B brands have a major advantage: You’re going after a much smaller pool of potential customers. In terms of revenue, one high-value conversion could be the equivalent of thousands or even millions of sales for a B2C brand.

That’s where Account-Based Marketing (ABM) comes into play. With the help of an expert B2B ABM agency, your marketing and sales teams can collaborate to design and provide customized marketing and purchasing experiences for high-value accounts. You can tailor highly specific messaging for these accounts, making it more likely that they’ll convert.

This isn’t high-risk, high-reward; with the tools at their disposal, a modern account-based marketing agency can create personalized marketing campaigns with relatively little investment, meaning that ABM is one of the best types of marketing from an ROI standpoint.

Outperform Other Demand Generation

Traditional B2B ABM revolved around an outbound sales-based approach. Our veteran ABM agency, with all the modern digital marketing tools at our disposal, thinks that a more strategic process will be more effective – and outperform all your other demand-gen efforts when it comes to ROI. SevenAtoms’ B2B account based marketing services deliver. 


Strategic Expertise-1

Our ABM agency crafts dynamic ABM strategies, helping your team map the buyer’s journey and unify messaging for highly targeted and effective B2B marketing campaigns.

  • Our buyer-centric approach develops detailed personas and Ideal Customer Profiles (ICPs).
  • We understand the touchpoints in your buyer’s journey and at key decision-making stages.
  • SevenAtoms crafts personalized ABM strategies for 1-to-1, 1-to-Few, and other sales enablement campaigns.
  • We define clear objectives and KPIs and measure success at every stage, while ensuring consistent and unified messaging.
  • As a veteran ABM agency, we’ll ensure our campaigns are aligned with your broader marketing strategy.

Creative Content Production

Creative Content Production

When you work with our B2B ABM agency, you’ll get engaging content tailored to diverse decision-makers at your target companies, ensuring a seamless, compelling experience.

  • We generate a variety of personalized assets, including blog posts and ebooks, case studies, display ads, and social media campaigns, as well as modifying existing content as needed.
  • Our account-based marketing campaign creates content that resonates with different decision-makers within target accounts based on our detailed buyer personas. We deliver a compelling content experience across channels.
  • We tailor content assets to fit the unique characteristics and pain points of each target account, and use dynamic solutions to alter campaigns in real time.
  • As an experienced account-based marketing agency, we know what resonates with audiences exactly like yours.

Data-Driven Optimization

Data-Driven Optimization

We drive success with accurate reporting, tech stack integration, and precise scoring methods to inform and influence our ABM campaigns.

  • We provide accurate reporting in real time across all digital marketing channels. Our account-based marketing agency customizes our regular reports to align with client preferences and needs.
  • As an experienced ABM agency, we work on the same tech stack you do – and we sync our ABM campaigns with your existing systems (CRM, email automation, etc.)
  • We measure and track KPIs using precise scoring methods to ensure our efforts are providing the success and ROI your business needs.

We Work on the Same Tech Stack You Do

Chilli Piper

Account Based Marketing Agency Par Excellence

At SevenAtoms, our approach to ABM goes far beyond the ordinary. Elevate your business with an ABM partner experienced in crafting tailored strategies for maximum impact.

ABM isn’t a silver bullet, but it is a proven, people-centric and process-driven methodology that, when done right, will surpass your other marketing efforts. As a proven and battle-tested account-based marketing agency, the SevenAtoms approach to ABM is sophisticated and on the cutting edge of digital marketing.

Our modern ABM services are nuanced and highly targeted, using both traditional B2B outbound sales and inbound marketing. Whether you’re looking to move into new markets or promote new events, we can help you find the marketing success you’re looking for.

Best of all, you don’t need to start from scratch. SevenAtoms’ account based marketing agency uses your existing demand-gen systems and augments them with resources, data, and tools.

How Our ABM Services Propel Business Growth

SevenAtoms is a battle-tested ABM agency, and we stay abreast of all of the latest trends in digital marketing so that you don’t need to try and experiment.

Through helping multiple clients succeed, through rounds of A/B testing and trial and error, we’ve honed what we believe to be the optimal approach to ABM for B2B enterprises.

ABM Services - Building Your Ideal Customer Profile

Building Your Ideal Customer Profile

Think of account-based marketing like spearfishing – you only get to throw your spear once, so you need to be very careful about which fish you target. That’s why one key first step is creating an Ideal Customer Profile (ICP).

At SevenAtoms, we target businesses that are poised to derive the maximum benefit from the products or services your brand offers. We use a proven ICP framework that finds companies that match your solution based on a set of specific standards. In other words, we help you find the “big fish” for a tasty dinner.

ABM Services - Crafting Relevant Content

Crafting Relevant Content

Once your ICP and customer personas are established, you know who to target – and then effective communication becomes vital. But how do you ensure that every touchpoint is effective and properly showing off what sets you apart from your competition? Here’s where SevenAtoms, as a veteran account-based marketing agency, uses the insights we’ve gained from the ICPs and personas to optimize the conversion path.

Throughout the ABM campaign phases — Awareness, Consideration, and Conversion — we deliver content that highlights things like general company and product information, pricing details, and technology specifics, all infused with a sense of urgency. Each piece guides customers through the journey, encouraging their progression through the customer journey.

ABM Services - AB Testing for Precision

A/B Testing for Precision

Our commitment to “Always Be Testing” is a guiding principle, particularly in B2B ABM. A/B testing is pivotal for refining and fine-tuning campaigns, especially in the nuanced and focused landscape of our ABM messaging.

Compelling content creation is a complex task, and while you can design your content around messaging frameworks that have been proven to catch customer interest, success isn’t guaranteed. Constant A/B testing is a must for any serious account-based marketing agency, as it helps you identify the most effective messages for increased frequency as well as messaging that’s missing the mark and should be discontinued.

ABM Services - Scalable Growth with Ongoing ABM Management

Scalable Growth with Ongoing ABM Management

Your ABM strategy should evolve as your company grows, and you go from spearing minnows to taking on the truly big fish. SevenAtoms is an ABM agency with a track record of delivering scalable, sustainable growth though our account-based marketing services.

Let’s help you penetrate new markets, get fresh customers, and grow your business. Contact us today for a consultation.

Account Based Marketing Services FAQs

What is account based marketing?

Account based marketing is a strategic approach to digital marketing where marketing and sales teams collaborate to create a personalized marketing and purchase funnel for a select high-value account, or group of high-value accounts. Rather than casting a wide net with marketing efforts, ABM targets key accounts and tailors messaging and campaigns to meet the specific needs of decision makers on a given account.

What are the benefits of account based marketing?

The benefits of account based marketing are numerous, including an improved and more reliable customer acquisition pipeline, increased return on investment (ROI), and better alignment between marketing and sales. By focusing on individual high-value accounts, ABM enables personalized and therefore highly effective marketing tactics. This leads to higher engagement rates, shorter sales cycles, and greater opportunity sizes. Additionally, ABM helps reduce wasted resources, since they’re targeting only the accounts most likely to convert.

How does marketing automation work in ABM?

Marketing automation in ABM works by streamlining and scaling personalized efforts across targeted accounts. For instance, marketing automation software can take a hand-written message to a certain class of stakeholders and individually address and send as necessary. Automation software can deliver targeted content through a variety of channels, based on specific triggers or customer behavior – which lets businesses provide timely, relevant information to all targeted accounts, enhancing engagement.

How does ABM accelerate sales pipeline growth?

ABM accelerates sales pipeline growth by focusing a business’ resources on engaging and converting high-value accounts that are more likely to close – and close for a higher value at that. By personalizing marketing messages to meet the specific needs and pain points of each targeted account and stakeholder, businesses can increase the likelihood that they engage and convert, therefore accelerating the sales cycle and boosting pipeline growth.

Why should you partner with a B2B account based marketing agency?

ABM is potentially extremely lucrative and high-impact, but it does require some often specialized work and know-how. Partnering with an expert B2B account based marketing agency can provide expertise, resources, and technology that may not be available in-house. An experienced ABM agency, like SevenAtoms, can leverage their prior experience with other clients to design and implement a winning account-based approach, identify key accounts and stakeholders, and use advanced analytics to measure and optimize campaign performance. This will lead to improved ROI and put you on an impressive growth trajectory.

What account based marketing services does your ABM agency offer?

SevenAtoms offers a comprehensive suite of account-based marketing services, from account identification and targeting to personalized content creation, campaign execution, lead nurturing, and detailed reporting and analytics. We have experience integrating with several marketing and sales platforms to ensure a seamless, effective ABM approach.

How are your account based marketing services better than those of any other ABM agency?

SevenAtoms’ B2B account based marketing services stand out due to our personalized approach and expertise. We have worked with over 100 companies, run thousands of split tests, and leverage our knowledge to your advantage. We’re willing to put in the work – and it shows in the results we get. Just read our case studies. Unlike other ABM agencies, we tailor ABM solutions to your business and goals. We use advanced analytics and automation software to identify, target, and approach ideal accounts. Our talented team works closely with you to develop bespoke strategies designed to resonate with your target accounts. We believe in full transparency and accountability, and our commitment to optimization and growth ensures the best possible results from your ABM campaigns.

How much do account based marketing services cost?

The cost of hiring an account based marketing agency can vary widely based on the scope of services, the size and complexity of the targeted accounts, and the length of the campaign. When you work with SevenAtoms, for instance, we charge a flat rate for the first month. After that, we charge a low flat fee plus a percentage of ad spend.

How can you find a trusted B2B account based marketing agency?

Finding a trusted B2B account based marketing agency involves research and due diligence on your part. Start by identifying agencies that have experience working with businesses in your industry and a proven track record of ABM success. Read client testimonials and case studies, and request references from their prior clients. Additionally, consider the agency’s ABM approach, their technological capabilities, whether those capabilities are compatible with your own, and their level of transparency and communication. Most agencies – like SevenAtoms – will offer some sort of free evaluation and consultation so you can get a sense of how that ABM agency will work and if you like what they’re offering.

See How our B2B Account Based Marketing Agency can Help you Succeed