At the core of our SEM services is campaign management. We work with you to create a strategy, then make that strategy a reality.
We can reduce your cost-per-click, improve click-through rates, drive conversions, and deliver quality leads or sales from your paid search campaigns. To achieve this, we use precise targeting, custom landing pages, rigorous A/B testing, and a series of processes refined from years of developing SEM campaigns.
We are a Premier level Google Partner, which is Google's highest partnership tier reserved for only the most experienced and top performing SEM companies.
Most visitors aren't going to convert the first time they arrive on a landing page. That's why remarketing is so critical: it keeps your brand in front of the prospect and gently nudges them into converting.
A poorly executed remarketing campaign can easily backfire, however. It can sour your brand in the eyes of the visitor with persistent, annoying ads. SevenAtoms develops remarketing campaigns that keep you top of mind without being too agressive. Our SEM marketers will create a strategy based on your unique sales lifecycle, then execute and manage those remarketing campaigns.
Bidding on the best keywords and showing the most creative ads in the world won't mean a thing if your landing page fails to engage prospects and does not convert. Landing pages are so important to the success of an SEM campaign, that we always include a designer as a core member of the SEM team assigned to each client.
We believe that landing page design is equal parts science and art. We create landing pages that are attractive, on-brand, and, most importantly, convert at a high rate. We ensure that landing pages are integrated with your backend CRM systems so that contacts flow through seamlessly. And, we regularly A/B test landing pages, in order to drive consistent improvement.
If you are an ecommerce company, then Google Shopping Campaigns must be a prominent part of your SEM strategy. Shopping campaigns give you the ability to appear at the top of relevant search engine results pages. The associated product images allow you to stand out and provide instant brand awareness. And, because of their relative affordability and high intent, these can be your best performing SEM campaigns.
We build and manage high performing Google Shopping Campaigns by using our unique, highly-granular process. This includes revamping your product feeds to focus on the most popular search terms, updating images to attract more attention, adding promotional offers, using a multi-tier campaign structure and single product ad groups.
Our SEM services start with our team getting to know your business and the products or services you sell. We then perform an in-depth PPC audit, looking at the PPC landscape your company faces, analyzing your current SEM campaigns and closely inspecting what your competitors are doing. We also research and identify the most relevant and cost-efficient keywords, finding both regular and long-tail keyword opportunities.
At the core of our approach is to use Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic. This allows us to be far more targeted than other SEM agencies. The result: Search ads perfectly customized to the keyword being searched. We also utilize niche keywords to further refine our SEM campaigns and reach your audience. Also, for display and retargeting campaigns, we research specific sites that are frequented by your target audience.
Conversion optimized landing pages are crucial to the success of any SEM campaign which is why we include them as part of our service. The landing pages we create have better branding, content and message-match with ads. We create pages by utilizing the “dynamic keyword insertion” technique which allows us to change the headlines and other important content on the pages dynamically, based on keywords being searched by users.
While many SEM agencies talk about optimization, We take a much more rigorous approach to testing. We A/B test everything - custom landing pages, ads, offers, etc. to drive consistent improvement in conversion rates. We also optimize campaigns on the basis of end-to-end attribution — what keywords, ads, devices, landing pages, campaigns, targeting , etc., are leading to the best quality leads and sales.
Data is what fuels our SEM services. We track and measure data across all activities and channels that we manage. We constantly monitor campaigns and tweak our strategies to increase overall campaign effectiveness and meet goals. We provide beautiful monthly reports that will give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our ad campaigns, as well suggestions for other paid channels that we believe would generate results.
