Facebook Ad Audience Targeting
No matter how great your ad content is, it won’t be effective unless your ads are placed in front of the right audiences. If you are not utilizing Facebook’s ad targeting features to reach your ideal audiences, then you are most likely wasting your company’s time and money on getting clicks from consumers who are not likely to be a good fit for your brand. Facebook helps you reach the consumers who are most likely to be interested in your company’s product or service offering by allowing you to select ad audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviors.
As a Facebook advertising agency, SevenAtoms is very experienced in developing detailed and creative Facebook ad audiences that helps our clients better reach and engage with their ideal customers. We are also experts at Facebook retargeting, which allows your company to reach back out to existing leads who have already shown an interest in your brand, giving you another chance to close the sale. We also leverage Audience Insights feature on Facebook to better understand your target audiences and connect with even more people who will love your business.